Hey! It’s Charlotte from the customer service team 😊 One of the most common questions I get is “how do I create custom embossings?” so I’ve put together a super simple Canva tutorial to help you out! Why Canva? Canva is an easy-to-use online design tool that makes design accessible to everyone —no need for complex software like Illustrator! With a library full of modern fonts and illustrations, your ability to create beautiful, custom embossing designs for your clients is endless. 1) Gather Inspiration Start by heading to Pinterest to collect inspiration for your To View More >>

Previous |  Contents | Next Download the eBook Model yourselves on people who’ve built long, profitable careers — those who get as much fun out of making a sale as taking a picture. Predictions Here are some predictions for you: Over the course of your career new cameras and technology will continue to make it ever easier for anyone to take a half-decent picture and share it with their friends and family. Even so, many people will continue to make a good living using skills that they share with most people on the planet (not just photography — writing, cooking, To View More >>

Previous |  Contents | Next Download the eBook There’s no room in this business for cynics. Ambassadors of Love Sure you love photography … but then this whole business is about love. Love and other emotional drivers — like the desire for connection, significance, family pride, and the human need to remember and be remembered. My Dad wanted a photo of my mother to fit in the breast pocket of his battle tunic in North Africa. Eighty years later I still have it. They married after the war. We have a few formal group photos. All us kids can do is try and judge what To View More >>

Selling albums online is now common, and for very good reason. If you’re shooting destination or out-of-town weddings, chances are you’ll never see clients except on the big day. Even people who live on the other side of the city can face a big commute every time they come to see you. This becomes more of an issue the more successful you are, as people will be booking you as a result of referrals and your reputation—not because you’re handy and don’t charge too much! But selling online can be more difficult than in the studio. First, it’s harder to get people To View More >>

How do you target high-end clients? How do you stand out from the crowd? What types of albums could you, or should you, offer? Those are all good questions. Today we share why Duo albums might be the answer.  01. Turn your images into art What make Duos different are their unique pagemount mats. They frame your images with a striking key line, created by meticulously hand-trimming and mounting each print to fit inside the mat opening — each one presented with the same care and attention as your framed wall art. 02. A package superstar If you're thinking To View More >>

Time is a valuable resource in any business, but especially photography. With that in mind, it makes sense to make the most of it, and to ask yourself, can I do things more efficiently? If I could outsource something, should I? Is what I'm doing even necessary? Here are four ways to optimise your time and make the most of every shoot. 1. Outsource Ask photographers why they got into portrait and wedding photography and they'll say how they love photography … or telling love stories … or connecting with clients on their special days. Not many say To View More >>

We've introduced lots of new cover options this year, from Coastal Linens, and Haze, the beautiful new Micro Leather shade, to our new embossing options. It's great to see them all progressing through the Bindery. Here we'd like to explain a little more about our new Designable Canvas covers, the options available and how to order them in Workspace. And scroll down for 20% off your Q Book orders — for a limited time! For now the new canvas covers are available for Q Books and Portrait Albums. In Q Books they replace the old Designable To View More >>

How many Images should I include in my album? We get this question on a day-to-day basis and it’s always tricky to answer. How big is the album? What’s your style? Do you like big images or lots of white space? Do you have a story to tell? But we understand that photographers do need to guide their clients. Submitting 300 images for an 8x8 album just won’t work. Sometimes you’ll have thousands of shots from an event and your first challenge will be selecting the hundred or so to go in the album! So here’s the guide our designers use when creating album layouts. Just To View More >>

This is the second of four posts from Megan DiPiero with advice about how to build a stronger brand and brand message— to add purpose to your marketing, draw attention to your service, and ultimately increase sales. Click here for Part 1, Identifying the Client Experience. Today Megan offers some questions to help you determine your brand's purpose and passion. Where does success start? It starts with the FUNDAMENTALS. It begins with identifying your purpose and your passion. Creating a mission for your brand is crucial to success, and gives To View More >>

Continuing on from Katherine’s first post, 'Why Albums?', Katherine has a few more tips about how she educates her clients about printing, and some advice for photographers who might just be starting to offer albums in their packages. How do you educate your clients about the importance of printing, rather than leaving photographs on a USB? An album really is a personal preference, so I try not to push them on my clients, but now I have over 50% of my couples order albums, I love to know they will treasure these for 30, 40 maybe even 50 years! I talk about and share my albums as To View More >>