Hey! It’s Charlotte from the customer service team 😊 One of the most common questions I get is “how do I create custom embossings?” so I’ve put together a super simple Canva tutorial to help you out! Why Canva? Canva is an easy-to-use online design tool that makes design accessible to everyone —no need for complex software like Illustrator! With a library full of modern fonts and illustrations, your ability to create beautiful, custom embossing designs for your clients is endless. 1) Gather Inspiration Start by heading to Pinterest to collect inspiration for your To View More >>

Previous |  Contents | Next Download the eBook GOOD is what gets people in the door, like a newspaper headline or a “special” at the supermarket. Good is what makes you competitive. Don’t offer just one service, offer choices. Don’t assume the deal that encourages people to get in touch with you is the one they’ll commit to later (once you’ve open their eyes to how good you are, and what you can do for them). And don’t assume that they won’t go even further once they’ve fallen in love with their own photographs. That’s the To View More >>

Previous |  Contents | Next Download the eBook Model yourselves on people who’ve built long, profitable careers — those who get as much fun out of making a sale as taking a picture. Predictions Here are some predictions for you: Over the course of your career new cameras and technology will continue to make it ever easier for anyone to take a half-decent picture and share it with their friends and family. Even so, many people will continue to make a good living using skills that they share with most people on the planet (not just photography — writing, cooking, To View More >>

Previous |  Contents | Next Download the eBook “Measure results, change activities.” — Keith Cunningham Focused I’ve never met a photographer with a more analytical approach to his business than Craig. He was a wedding photographer whose goal was to clear “100k in 100 Days” from 30 weddings. (The actual figures don’t matter — they just sound snappy — so I’m not going to tell you when, where or in what currency.) Many a photographer has built a profitable business out of shooting 30 or 40 weddings a year, bur Craig’s To View More >>

Previous |  Contents | Next Download the eBook These are conversation starters, not a test. There’s more than one “right answer”. 1. Are there too many photographers? Do you think it’s different now to 10-20 years ago? If so, why? How does it impact your business, and can you do anything about it? 2. What is it that enables people to earn a living cooking, writing or taking pictures when almost everyone can do those things? What’s special about them? 3. How many commissions — weddings, portrait sittings etc — do you need, and how much does To View More >>

Something changed for the better a few months ago, when we launched Print Shop, our platform for photographers and artists who are selling their work online as decor or works of art.  Print Shop users have been very successful selling more expensive, more profitable, products  — frames rather than loose prints, for example, larger frames rather than smaller ones. The work is beautiful, of course, and it is being  sold  as wall art, but we do think the Print Shop "store front"  and product previews have helped with this success. That's why we're making the To View More >>

Selling albums online is now common, and for very good reason. If you’re shooting destination or out-of-town weddings, chances are you’ll never see clients except on the big day. Even people who live on the other side of the city can face a big commute every time they come to see you. This becomes more of an issue the more successful you are, as people will be booking you as a result of referrals and your reputation—not because you’re handy and don’t charge too much! But selling online can be more difficult than in the studio. First, it’s harder to get people To View More >>

If you heven't logged into Workspace for a while you may be surprised next time by a very different looking platform. That’s because our December upgrade has now been rolled out. Here's what we've done. Interface upgrade (updated, simpler, more intuitive) Although much of what we've done in this upgrade is "behind the scenes", we’ve also worked hard on the user interface. We've gone for a cleaner, more contemporary look, refined things to keep pace with evolving web design standards, and repositioned and relabelled buttons and other calls To View More >>

Time is a valuable resource in any business, but especially photography. With that in mind, it makes sense to make the most of it, and to ask yourself, can I do things more efficiently? If I could outsource something, should I? Is what I'm doing even necessary? Here are four ways to optimise your time and make the most of every shoot. 1. Outsource Ask photographers why they got into portrait and wedding photography and they'll say how they love photography … or telling love stories … or connecting with clients on their special days. Not many say To View More >>

We've introduced lots of new cover options this year, from Coastal Linens, and Haze, the beautiful new Micro Leather shade, to our new embossing options. It's great to see them all progressing through the Bindery. Here we'd like to explain a little more about our new Designable Canvas covers, the options available and how to order them in Workspace. And scroll down for 20% off your Q Book orders — for a limited time! For now the new canvas covers are available for Q Books and Portrait Albums. In Q Books they replace the old Designable To View More >>