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Why not design your albums in Photoshop or InDesign? A lot of people do, and they're great applications – we depend on them both ourselves.
A few thoughts …
Adobe don't think designing your albums in Photoshop is a good idea. That's not what it's for. Adobe's page layout software is InDesign.
So how much does InDesign know about wedding and portrait photographers, their workflow, their albums and their suppliers?
InDesign doesn't know what DPI your lab needs, or what file type, or what size the printed layouts should be, or about bleed and trim requirements, or what colour management processes are in place. These cause huge frustration for album makers and their customers when work is held up because production requirements aren't met … or the results are disappointing.
That's why we build Queensberry's specifications into Photojunction – to ensure the work you send us is right first time.
Yes, you could you get around those problems by "getting it right" in InDesign … but in the real world that leaves too much room for error, as the printing industry will tell you.
Commercial printers depend on strict pre-flight processes to ensure that "the digital files required … are all present, valid, correctly formatted, and of the desired type". They'd grind to a halt without them.
What all that really amounts to saying is that InDesign is a great layout design tool, but it isn't a pre-flight solution.
The album industry is no different, which is why Photojunction heads you in the right direction with album and lab presets, and why it validates your work before it uploads your Queensberry orders.
(Many other album suppliers deploy software specifically to validate your files before you can upload them, even if they don't care how you design the albums. Asuka's File Checker is a good example.)
But wait, there's more.
You won't find Photojunction's template functionality or many other productivity aids in InDesign.
You won't find Photojunction's great tools for selling images and interacting with your customers either.
And here's what really sets Photojunction apart:
InDesign, and for that matter almost all "album planning software", assumes a book is made out of "pieces of paper", ie is flushmount or un-matted. And yes, these days they generally are.
But many Queensberry albums are matted (think Pagemount and Overlay, Duo and Musée) and you simply can't design them with InDesign.
Yes, digital albums and press books can be gorgeous - but now that everybody is doing them, and the prices they command are trending lower and lower, are they necessarily differentiating you in the market?
That's why we built Photojunction from the ground up to enable you to freely design your albums layouts, print them and cut the mats that frame the images so beautifully.
So don't use Photojunction just because it's free! Here are five other key reasons to choose Photojunction over InDesign for albums and photo books: built-in presets, pre-flight checking, productivity tools, presentation tools, and fully customisable matted album design.
Cheers, Ian
PS I hope that also explains why Queensberry asks you to design and order your albums using Photojunction ;)



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