Selling printed products doesn’t have to feel awkward or pushy. When you believe in the value of what you’re offering, that confidence naturally transfers to your clients. The key is to make products an expected and effortless part of your process — not a last-minute add-on. When you position prints, albums, and frames as a meaningful part of the photography experience, clients will begin to see them as essential, not optional. Here are a few simple ways to make product sales feel natural and genuine: 1. Show, Don’t Just Tell Always have stunning samples on hand. Let clients To View More >>

Digital galleries are a great way to share your photography, there’s no denying that. But after the party they’re out of sight, out of mind. That’s why offering printed products isn’t just a nice extra — it’s a powerful way to stay present in your clients’ lives. Framed prints, canvases, albums and keepsake boxes turn fleeting memories into something tangible, emotional, and enduring — and keep your brand front and centre. Scroll down for our special offer! Need more convincing? Here’s a few reasons why you should be selling products: ✔ They To View More >>

In many markets Covid is likely to limit the size of weddings —  and therefore wedding photography — for some months yet. And with all the restrictions and uncertainty many weddings are likely to be postponed until next season. But there's an upside! Any 2020 weddings delayed until 2021 and 2022 could make those years busier than normal! Which will be a great "problem" to have, as long as you can cope with the extra work. What that means…  • This year albums will be very important as a way to maximise revenue and profit from wedding clients — both current To View More >>

How do you target high-end clients? How do you stand out from the crowd? What types of albums could you, or should you, offer? Those are all good questions. Today we share why Duo albums might be the answer.  01. Turn your images into art What make Duos different are their unique pagemount mats. They frame your images with a striking key line, created by meticulously hand-trimming and mounting each print to fit inside the mat opening — each one presented with the same care and attention as your framed wall art. 02. A package superstar If you're To View More >>

Should you focus all your marketing energy on finding new customers? Maybe not! Generating extra revenue from the clients you already have can be simple, effective and very satisfying. This excellent article by Ago Cluytens explains a few ways to go about it, and in this post we're going to look at how to apply his ideas to your photography business.  As you're reading, ask yourself, "How can I add value for my clients using these strategies?" It's not about taking, it's about giving more than people expect. 1. Cross-selling "...the To View More >>