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Offering products in your photography business doesn’t mean turning into a pushy salesperson. (Oh, I've said that before!)
Done well, selling is just another form of great service. Here’s how to make it feel effortless and truly valuable — for both you and your clients :)
1. Start with the why
Don’t jump straight into product talk. In your interactions with clients, help them understand why printing matters. Share stories, examples, and your own philosophy. Be the person who loves their products! Explain how an album becomes a family heirloom. How a framed print brings joy daily. How tangible memories outlast trends. When people understand the purpose, the product feels meaningful — not optional.
2. But plant seeds early
The best time to introduce product options is before the shoot. Let clients know you offer albums, wall art or print boxes during the booking process or consult. Subtle mentions build expectation and value.
3. Show, don’t just tell
Beautiful samples change the game. Let clients touch the materials, flip through an album, or imagine a framed series on their wall. Visuals spark desire. Mock-ups in galleries can help them picture the possibilities.
4. Make it personal
The more you tailor your product recommendations to their shoot, their style, and their needs, the more it feels like guidance, not upselling. “These would look stunning in a linen album,” or “I can imagine these three prints side-by-side in your hallway.”
5. Keep it easy
Simplicity is key. Create a few carefully chosen options rather than overwhelm your customers with endless choices. Use clear pricing. Offer design help. Make it easy to say yes.
6. End with delivery magic
Car salespeople don't say, "I'll just leave the keys with Reception"!
How could you make the final handoff unforgettable? — maybe by unboxing a beautifully packaged album? Or seeing their wall art installed? Or, if you really can't see them in person, maybe a phone call to make sure they're happy? To show that you care.
This is where the experience really sticks, and you set yourself apart from photographers who only offer a download link.
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