We’ve all been there — your client loves their gallery, gushes over the moments you captured… and then skips over the album. You say they’re available but no one bites. It can be disheartening, especially when you know how meaningful they are. And the same goes for other products!

But here’s the thing: if your pricing page only mentions “albums available” without any visuals, story, or context, it’s completely understandable that clients pass them by. They’re not saying no to the album—they just haven’t been given a reason to say yes.

The good news? With a few small changes, you can make your pricing page not just informative, but inspiring. Here’s how:

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1. Lead with the why

Albums are emotional purchases, not practical ones. Before you dive into sizes or pricing, take a moment to tell a story.

“Imagine your little one flipping through this in twenty years, asking about each person in the photos… seeing you young and beautiful!”

A short paragraph at the top of your album section can plant a powerful emotional seed—and help your client see the album not just as a product, but as a future treasure.

And be sure to tell it in your own words, not mine.

Here’s Ian’s love letter to wedding albums (he wishes they had one!)

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2. Let them see your products

It’s hard for people to get excited about something they can’t picture. Adding just a few visuals can make a huge difference.

• A few well-lit images of your albums (page layouts, hands viewing albums, details like linen or leather).

• A short video flipping through a finished album.

Even one lifestyle photo of the album on a shelf or coffee table can help clients imagine it in their own home.

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3. Make them easy to find, not an afterthought.

Some photographers list albums like an optional add-on, almost an afterthought. Feature them in their own dedicated space on your pricing page—something like:

• “The Legacy Album”

• “Preserve Your Story”

• “Your Favourite Moments, Beautifully Printed”

A clear heading, warm copy, and a few visuals go a long way to making the album feel like part of the experience, not just an optional extra.

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4. Offer options, not overwhelm.

If you offer more than one type of print product (albums, wall art, folios), consider creating simple tiers or bundles to make the decision easier.

• A “most popular” option that includes a session and an album.

• Three album sizes or styles to reflect increasing investment.

• Gentle encouragement through suggested images, like “our most loved” or “perfect for preserving your full story”.

This helps clients see value without getting lost in too many choices.

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5. Share real stories 

If clients have loved their albums, share it! A simple testimonial or a quote like:

“I had no idea how much this album would mean to us until we saw it in our hands.”

…can help new clients understand why it matters. Social media links (with permission) and photos of real clients unboxing or flipping through their albums can be incredibly powerful, too.

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6. Most important, keep the conversation going!

Your pricing page is just part of the process. If print is important to you, express your passion — talk about it!

• On social media (a quick story about an album delivery)

• During the enquiry process (how you guide clients through print options)

• In your email templates or welcome guide

Build albums and printed products into your conversations. The more clients hear about them, the more normal and valuable they feel, an anticipated outcome of what you do.

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You don’t need to overhaul your whole website. A few thoughtful updates can help clients see the value in something they might otherwise scroll past.

If you believe in the power of print (and I know you do), don’t be afraid to share that passion, and guide your clients to products you know they’ll treasure for many years to come.

For much more about this, grab a cup of coffee and check out these two links. They’ll get you thinking!

https://www.queensberry.com/blog/how-to-sell-albums

https://www.queensberry.com/blog/products-1