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How many Images should I include in my album?

We get this question on a day-to-day basis and it’s always tricky to answer. How big is the album? What’s your style? Do you like big images or lots of white space? Do you have a story to tell?

But we understand that photographers do need to guide their clients. Submitting 300 images for an 8x8 album just won’t work. Sometimes you’ll have thousands of shots from an event and your first challenge will be selecting the hundred or so to go in the album!

So here’s the guide our designers use when creating album layouts. Just bear in mind it’s a guide! We will suggest adding more pages if the average images per layout is more than our maximum. On the other hand, if you believe that “less is more”, and big images rule, you may prefer less images anyway.

5 images on one layout/page.


5 images on one layout/page.

Weddings: You need plenty of room to tell the story of the day, so weddings generally require a bigger album and more pages. Our guidelines assume a 12x12 or larger album, and a maximum of 6 images per layout (spread) on average. In a 10x10 album allow up to 4 images per layout, or some images may be so small they lose impact.

10 page album (20 sides) = 40-60 images
15 page album (30 sides) = 60-90 images 
20 page album (40 sides) = 80-120 images 
25 page album (50 sides) = 100-150 images 
30 page album (60 sides) = 120-180 images


Portraits, families, boudoir etc: These albums are generally less about storytelling and more about picking favorites from the shoot. The size of the album is more a personal preference too. Regardless of the album size, we recommend no more than 2-3 images per layout (on average) to give the images space to breathe. 

10 page album (20 sides) = 20-30 images 
15 page album (30 sides) = 30-45 images 
20 page album (40 sides) = 40-60 images 
25 page album (50 sides) = 50-75 images 
30 page album (60 sides) = 60-90 images 

Choosing the right images Weddings: Don’t just accept your clients’ favourites! If you let your clients choose, make sure they pick a good selection from the day. If there are no photos of the wedding vows or the groom’s parents, sooner or later someone will be unhappy! It’s important to include scene-setting shots too — the venue, the guests, the table settings, the flowers, the dance floor etc. If you’re designing the albums yourself you can “fill in the gaps” as you work, but if Queensberry is designing you’ll need to take care of this before you place the order!

Portraits: This is about even-handedness and variety! For example, ensure you include an even selection of each person in the family or group and avoid too many shots that are variations on the same theme. Different poses, activities, groupings, and backdrops are the key to designing an album that is engaging and flows.

Featured imagery: Cinemotive (AUS), Uber (AUS).

This entry was posted in by Alexandria Baugh | Leave a Comment