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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.

In case you're wondering after our recent posts  we don’t think digital files are the enemy!

Today’s clients expect them. And we know (because digital downloads are such a popular feature in Workspace) that for many photographers, they’re a vital part of a thriving, sustainable business — and when embraced with intention, they can enhance, not diminish, the client experience. They are the first step in a meaningful client relationship.

Today’s clients want to share, relive, and carry their memories everywhere. So think of digital files as a trust-builder. Once they've fallen in love with their images on screen, help them imagine them on their walls, in albums, and as gifts. That’s where the real magic (and revenue) happens.

We don't want to sound salesy 🙄 but here are two posts about how to promote products and in the process elevate your brand.

And two more about why you should consider selling products 😄

Alexandria x

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment