“Okay… what should I be offering?” The answer will depend on your clients — and your photographic genre . Each genre requires different presentation. For example, a wedding photographer, with potential sales of hundreds of images, will require completely different products from a landscape specialist offering images intended for wall display. Bear in mind too that the most appropriate printing isn't just a personal preference but will depend on the products you want to offer. For example, we recommend silver halide over inkjet for applications where To View More >>

Previous |  Contents | Next Download the eBook “Measure results, change activities.” — Keith Cunningham Focused I’ve never met a photographer with a more analytical approach to his business than Craig. He was a wedding photographer whose goal was to clear “100k in 100 Days” from 30 weddings. (The actual figures don’t matter — they just sound snappy — so I’m not going to tell you when, where or in what currency.) Many a photographer has built a profitable business out of shooting 30 or 40 weddings a year, bur Craig’s To View More >>

A strong online presence is essential for professional photographers looking to grow their businesses, and one of the most effective ways to do that is through blogging. “Blogging” might sound a bit old-fashioned these days, but really it just means any website or page that you update regularly. It could be about your clients, your images — or interesting stories about either of those. Regularly updating your website will not only showcase your photography skills but also boost your website's search engine rankings. To drive people to your site, earn customers and make sales. To View More >>

Yesterday we released a sneak peak of our new  Client Gallery store. Today it's our 2020 Black Friday Sale. For the next 48 hours you can save 50% on Workspace annual plans with the following codes: 50% off Pro annual plans using code BLACKFRIDAYPRO (usually 290 USD now 145USD) 50% off Basic annual plans using code BLACKFRIDAYBASIC (usually 100USD now 50USD) Workspace is free to order products wholesale from Queensberry and to design and proof albums, but you can unlock a whole lot more with  just one, affordable paid subscription. Beautiful client galleries with an integrated To View More >>

So your Print Shop is live, you’re all set and ready to go, and now you’re wondering how to get your first paying customers. Your first sales are some of the most important. They build momentum and motivation, and will help you refine your marketing strategy going forward. But it’s no surprise that they can be some of the hardest to get. Here are eight suggestions to get your first paying customers.  Share the news with family, friends and your personal networks Your friends, family and personal networks are a great place to start. Not only will they want to support To View More >>

If you heven't logged into Workspace for a while you may be surprised next time by a very different looking platform. That’s because our December upgrade has now been rolled out. Here's what we've done. Interface upgrade (updated, simpler, more intuitive) Although much of what we've done in this upgrade is "behind the scenes", we’ve also worked hard on the user interface. We've gone for a cleaner, more contemporary look, refined things to keep pace with evolving web design standards, and repositioned and relabelled buttons and other calls To View More >>

Blogging for your photography business can seem like a tricky and time-consuming task, but there are important benefits. Here are just some ways blogging can help your business grow.  01. Help people get to know you Your blog is a chance for clients to get to know you and your personality in a conversational and casual way. Talk about the things you love. That may be strictly personal, like how much you love travel (although everyone seems to say that!). If you shoot weddings maybe it's how you love hearing how couples met, and what they love about each To View More >>

We’ve been fine-tuning the Workspace blog with two new features to display your photography beautifully. Now readers can enlarge your images by clicking the '+' icon in the top right hand corner. The enlarged image will fill a notepad screen or browser window up to 1600 pixels. Click the icon on Leah's photo above to see what we mean! How to: The "enlarge" feature works automatically, but if you're uploading images specifically for the blog (instead of grabbing images from an Event) don't make them too big or they'll be slow to load. 1600 To View More >>

Your blog is a tool for drawing people in from Facebook and other social media sites, for keeping your site fresh, interesting and ever-changing, and for keeping your image galleries and work in front of people. Your ideas and interests too! The must-have for every blog is SIMPLICITY, so that nothing comes between you and getting your posts out. But one size does not fit all, which is why we now offer three simple blogging templates: Basic, View More and Thumbnail. You can also customise your blog's side panel, by adding a profile image and intro text: click here for an example. (The To View More >>

The design space is buzzing as we get ready to announce our first 2016 Workspace updates. After months of debate, covering the walls with design ideas, and then the hard work of turning them into code, and testing, we finally get to share!  Here’s the big picture: An updated retail shopping cart for you. Redesigned image gallery. New and improved website themes. New and improved blogging themes. New client website designs. And finally a new page editor so you can modify the themes without HTML coding. That’s way too much for a single blog post so we’re going to dig into To View More >>