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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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“Okay… what should I be offering?” The answer will depend on your clients — and your photographic genre . Each genre requires different presentation. For example, a wedding photographer, with potential sales of hundreds of images, will require completely different products from a landscape specialist offering images intended for wall display. Bear in mind too that the most appropriate printing isn't just a personal preference but will depend on the products you want to offer. For example, we recommend silver halide over inkjet for applications where To View More >>

This entry was posted in Marketing by Ian Baugh

Previous |  Contents | Next Download the eBook “Measure results, change activities.” — Keith Cunningham Focused I’ve never met a photographer with a more analytical approach to his business than Craig. He was a wedding photographer whose goal was to clear “100k in 100 Days” from 30 weddings. (The actual figures don’t matter — they just sound snappy — so I’m not going to tell you when, where or in what currency.) Many a photographer has built a profitable business out of shooting 30 or 40 weddings a year, bur Craig’s To View More >>

This entry was posted in Marketing by Ian Baugh

So your Print Shop is live, you’re all set and ready to go, and now you’re wondering how to get your first paying customers. Your first sales are some of the most important. They build momentum and motivation, and will help you refine your marketing strategy going forward. But it’s no surprise that they can be some of the hardest to get. Here are eight suggestions to get your first paying customers.  Share the news with family, friends and your personal networks Your friends, family and personal networks are a great place to start. Not only will they want to support To View More >>

This entry was posted in Marketing by Alexandria Baugh

Your blog is a tool for drawing people in from Facebook and other social media sites, for keeping your site fresh, interesting and ever-changing, and for keeping your image galleries and work in front of people. Your ideas and interests too! The must-have for every blog is SIMPLICITY, so that nothing comes between you and getting your posts out. But one size does not fit all, which is why we now offer three simple blogging templates: Basic, View More and Thumbnail. You can also customise your blog's side panel, by adding a profile image and intro text: click here for an example. (The To View More >>

This entry was posted in by Alexandria Baugh

The design space is buzzing as we get ready to announce our first 2016 Workspace updates. After months of debate, covering the walls with design ideas, and then the hard work of turning them into code, and testing, we finally get to share!  Here’s the big picture: An updated retail shopping cart for you. Redesigned image gallery. New and improved website themes. New and improved blogging themes. New client website designs. And finally a new page editor so you can modify the themes without HTML coding. That’s way too much for a single blog post so we’re going to dig into To View More >>

This entry was posted in by Alexandria Baugh

Our support team deals with photographers all day, every day. We know how people struggle with technology. And we think the software that professionals use can be part of the problem… making things worse, not better. How does this make sense? - Hosting your images with one provider, but your website somewhere else. Creating customer websites with a third provider, and mobile apps with a fourth. Designing albums with a fifth, and proofing them with a sixth. Branding your blog images with a seventh, but actually blogging somewhere else again! Each time there's another piece of software to To View More >>

This entry was posted in by Stephen Baugh

Click the screenshots to view them full size Workspace is constantly evolving. If you haven't tried it lately you haven't tried it! This week we’re excited to announce that we’ve just upgraded Workspace slideshows for smartphones and tablets. On iOS and Android devices your image collections now display like mobile apps, which on iOS your customer can even install easily on their home screen. Scroll down for demos, and click the big gold button for an introductory offer! Here's the back story... From Day One our goal for Workspace has been to make it super-easy to host and display your To View More >>

This entry was posted in by Admin

Pete and Ian have been blogging about colour management systems and how they help to ensure your image editing work delivers predictable colour and high-quality printing. But there's a lot to think about! Even the light you're working in can affect the results … or the clothes you're wearing, or the colour of your walls. So what could be easier? Getting us to do the work! Here's an incredibly simple new service, and a special offer: Batch Colour Correction by Queensberry in Lightroom. You can use our plugins, no matter where you are in the world, to send us DNG files from raw images you select To View More >>

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I recently saw London photographer Serena Bolton blogging about one of our 14x10H overlay matted albums, so I asked her if we could share it here as well. It's nice to see portrait images in our albums. We're so used to seeing weddings! Serena says, "My client landed on my website late one night by mistake! The mum had been doing some research into interior designers and I had just done a shoot with designer, Samantha Todhunter. "Samantha's website lead to a discovery of my website! She wasn't really looking for a photographer but was captivated by my family portraits. She had always really wanted To View More >>

This entry was posted in by Admin

Many photographers include albums in their wedding packages but you'd never know it! On their websites they'll say they sell them - they may even say how much they cost - but they won't actually show what they look like. We strongly believe that to be successful you need to show people what you want them to buy. Sarah Vivienne from the UK is someone who does a great job of it. These photos are from her blog: On her blog Sarah photographs and discusses her albums with detailed product shots and insight into the design process. I recently spoke with her and this is what she had to say: "I find To View More >>

This entry was posted in Marketing by Admin