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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Here are three photos that won’t mean much to you but mean everything to me. They explain why I love wedding albums. The first is from my parents’ wedding in 1945, a beautiful sepia print in a classic folder. Young as he looks, Dad had just returned from five years at war. The girl on the left is his younger sister. Seven years later she married the young man on the right. Like my parents they were together for 55 years. The other woman is my mother’s best friend. I remember her, but she died quite young. The other uniformed man is my father’s best friend. I’m writing To View More >>

This entry was posted in Marketing, Stories by Ian Baugh

Previous |  Contents | Next  Download the eBook Be yourself. Everyone else is taken. Be yourself Heather and I have been friends with a particular couple since our kids were pre-schoolers, which is some time ago. She’s got progressive musical tastes. He likes Simon and Garfunkel. She’s been complaining for forty years about Neil Young’s whiny voice. He’s been complaining that Bob Dylan can’t sing at all. I don’t care. What would they know? Not everyone likes Neil’s voice, or Bob’s, or what they have to say, but everyone knows them, To View More >>

This entry was posted in Marketing by Ian Baugh

I'm going to be a bit pushy here. Our series on selling albums talks about:  — setting expectations — making it clear you sell them, and why! — making it easy for your clients to buy — not coming across as "pushy or sales-y" etc. I think that's good, sensible stuff — I helped write them, so there's that! — but let's face it, they lack something: ambition. Sales-ambitious or sales-shy? Portrait and wedding photographers come in all shapes and sizes, attitudes and ambitions, but one of the most important things that define them is surely their attitude to To View More >>

This entry was posted in Marketing by Ian Baugh

When's the right time for a promotion? Certainly for the holidays — so your clients can have their  beautiful printed products under the tree for Christmas. The ultimate in personal gifts! Or when the wedding season's over — and you have time to chase past clients who're still dilly-dallying about their album. And for what purpose? Maybe to turn your social media audience into paying customers. Or lapsed enquiries into future business. Or past customers into repeat business! But once you've defined your goal, what's involved? This is our take on it, but of course To View More >>

This entry was posted in Marketing by Alexandria Baugh

In my short life I've listened to music played on 7″ and 12″ vinyl records, reel-to-reel tapes, 4-track tapes, 8-track tapes, compact cassettes, CDs, digital audio tapes, DVDs, Blu-ray discs, streaming-music services, and many digital audio formats. With each media came a new player, destined to become outdated and therefore inaccessible. There are lessons in that for photographers… A personal story about media loss, and the pain it causes Earlier this year my wife and I emptied the house where she grew up. We found her childhood box of nearly perfect 45 rpm To View More >>

This entry was posted in by Gregory Georges

After coming across Paul and Puyan’s wedding, we knew we had to chat with the photographer behind their beautiful photographs. Documenting love stories both in France and abroad, Jérémy  Boyer has only been in the wedding industry for around four years, and says he's been taking it seriously for the past two! But with his clear vision and creative outlook he's already well recognised for his work. We discussed all things weddings, from mixed cultures and traditions, to the clients you attract, and of course Puyan's one-of-a-kind dress, made by herself. To View More >>

This entry was posted in by Alexandria Baugh

Travel photographer Lola is a Kiwi born and bred, and her work inspires the adventurer in all of us. She has a bubbly and life-affirming attitude that shines through her photography, and motivates us to get out and explore. We’ve partnered with Lola in her photography exhibition, Aqua Frizzante. Driven by the calmness and solitude the ocean can bring, she focuses on movement and textures as she floats alone, with a more abstract approach than we’re used to. We can’t wait to see what she’s installed. Details below.  Lola got into photography at a pretty young age, To View More >>

This entry was posted in , by Alexandria Baugh

We’ve introduced a new way for your clients to order a Q-Box. As a photographer you can order wholesale, provided you have an approved account. These notes are to help you sell Q-Boxes in your own shopping cart, at your own prices. Step 1 - Favourite the images: In your client's gallery, they can click the Workspace Heart to select the images they wish to include in their Q-Box. (For more on how to favourite images, click here.) And not to worry, they can add / remove / edit images later, in the shopping cart, if they change their minds. Step 2 - Go to Favourites: To View More >>

This entry was posted in , by Melissa Dangerfield

Are you open for business? 24 hours a day, seven days a week? Do you take holidays? The world has changed, and with Workspace you don't even need to work the till. Just upload your images to Workspace, create a price list, and share your Collections with clients. Workspace collects the money and pays you out monthly. So simple it hurts. Check out our "how to" videos about price lists and shopping carts before you start sharing with your clients. But wait, there's more. You can sell around the world! Set up price lists in the local currency for the States, UK, Canada, Europe, Australia and (or) To View More >>

This entry was posted in by Admin

If you're flying in to shoot a wedding and the weather's so foul the plane mightn't be able to land, you have every wedding photographer's nightmare. And to say the weather was foul would be an understatement... But the plane did land and Johannes (of Moda Fotografica) had already covered the other bases before heading out to shoot Vicky and Ricky's wedding at French Farm in the South Island of New Zealand. With heavy rain forecast and weather warnings in place, Johannes discussed with the couple what would happen if the weather didn't play nice. He walked them through how it might effect what To View More >>

This entry was posted in by Admin