“Okay… what should I be offering?” The answer will depend on your clients — and your photographic genre . Each genre requires different presentation. For example, a wedding photographer, with potential sales of hundreds of images, will require completely different products from a landscape specialist offering images intended for wall display. Bear in mind too that the most appropriate printing isn't just a personal preference but will depend on the products you want to offer. For example, we recommend silver halide over inkjet for applications where To View More >>

As a photographer, your creativity is your super-power. It’s what sets you apart, what draws clients to you, and what fills your work with meaning. But when your days are spent juggling inboxes, invoices, timelines, edits, orders, banking, and endless other to-dos, it’s easy for that creative spark to fizzle out. Here’s the truth: you don’t need less structure to be more creative — you need better systems. Think of systems as the scaffolding that holds your business up — so your creativity can roam freely within it. Strong systems take care of the repetitive To View More >>

Pinterest isn’t just a place for recipes or DIY crafts—it’s a powerful search engine and marketing tool for photographers. Pinterest offers a visual-first platform that’s tailor-made for showcasing your photography, attracting dream clients, and driving traffic back to your website. Think of Pinterest as a visual search engine Pinterest works more like Google than Instagram. When people search for ideas like “outdoor engagement shoot” or “newborn photo ideas,” Pinterest shows them curated results based on keywords and visuals. If your content is optimised, To View More >>

We've made changes to the Workspace Client Gallery setting "Viewers must register" after some great feedback in our Facebook group, The Insider. Until now if you turned on the "Viewers must register" gallery setting, visitors had to create an "account" before they could view a gallery. The setting was optional, and its purpose was to track who was viewing your galleries and to collect their email addresses. This change will make it easier for people to get access while still allowing you to collect those addresses. Here's what we have done We've replaced the original setting with "Require Email To View More >>

Should you focus all your marketing energy on finding new customers? Maybe not! Generating extra revenue from the clients you already have can be simple, effective and very satisfying. This excellent article by Ago Cluytens explains a few ways to go about it, and in this post we're going to look at how to apply his ideas to your photography business.  As you're reading, ask yourself, "How can I add value for my clients using these strategies?" It's not about taking, it's about giving more than people expect. 1. Cross-selling "...the ability To View More >>

This is the first of a series of articles about enhancing data privacy and controls in Workspace, especially in relation to GDPR. Our online galleries in Workspace may ask your clients to register for three reasons: when you've opted to require visitors to log in or register before they can view a gallery; when they select their favourite images in a gallery; or when they make a purchase in the shopping cart. Why the data is collected: Visitor names and emails may be required to fulfil shopping cart transactions, so you can use their favourites in possible future To View More >>

This is the last in a series from Megan DiPiero with advice about how to build a stronger brand and brand message — to add purpose to your marketing, draw attention to your service, and ultimately increase sales. Click here for Parts 1, 2 and 3. Today Megan shares her opinions on marketing. I’m betting that many of you clicked this mentor post because you thought your question would finally be answered: “How do I get more people in?” In the past 6 years, I’ve created a six figure profitable business that provides the sole To View More >>

Sonja Gardien's Studio 541 has taken on the Auckland art scene, showcasing both emerging and established photographers. We took some time out to chat about what it takes to run a gallery space, and what photographers need to know before they submit their work. Sonja wanted to create a space for photographers to exhibit, learn, meet and be inspired. “It’s important to identify a niche," she says. "There are a lot of galleries around. You need to be different. It seemed logical to utilise Studio 541, not only for a gallery, but also as a space to attend workshops and To View More >>

We’ve introduced a new way for your clients to order a Q-Box. As a photographer you can order wholesale, provided you have an approved account. These notes are to help you sell Q-Boxes in your own shopping cart, at your own prices. Step 1 - Favourite the images: In your client's gallery, they can click the Workspace Heart to select the images they wish to include in their Q-Box. (For more on how to favourite images, click here.) And not to worry, they can add / remove / edit images later, in the shopping cart, if they change their minds. Step 2 - Go to Favourites: To View More >>

Your blog is a tool for drawing people in from Facebook and other social media sites, for keeping your site fresh, interesting and ever-changing, and for keeping your image galleries and work in front of people. Your ideas and interests too! The must-have for every blog is SIMPLICITY, so that nothing comes between you and getting your posts out. But one size does not fit all, which is why we now offer three simple blogging templates: Basic, View More and Thumbnail. You can also customise your blog's side panel, by adding a profile image and intro text: click here for an example. (The To View More >>