Pinterest isn’t just a place for recipes or DIY crafts—it’s a powerful search engine and marketing tool for photographers. Pinterest offers a visual-first platform that’s tailor-made for showcasing your photography, attracting dream clients, and driving traffic back to your website.

Think of Pinterest as a visual search engine

Pinterest works more like Google than Instagram. When people search for ideas like “outdoor engagement shoot” or “newborn photo ideas,” Pinterest shows them curated results based on keywords and visuals. If your content is optimised, your pins will keep showing up in those search results for months or even years.

Tip: Use keyword-rich titles and descriptions for your pins. Think about what your ideal client is searching for and include those words in your content.

Create content for your ideal client

You don’t need to post everything you shoot. Instead, share images that match the style of work you want to book. If you’re a wedding photographer who loves intimate elopements in the mountains, focus your pins and educational content on that.

Pin full galleries or blog posts (linked to your site), behind-the-scenes shots, guides like “What to wear to a family photo session,” location-specific shoots e.g. “Best photo spots in Queenstown.”

Optimise your website and blog for Pinterest

Pinterest works best when it can send traffic somewhere—ideally your own website. Blog posts with titles like “10 tips for planning your maternity shoot” or “Best Auckland wedding venues” are perfect for pinning.

Must-dos: Add a “Pin It” button to images on your site. Use vertical, high-quality images. Include a few SEO-optimised blog posts that answer common client questions.

Use Pinterest to establish authority and trust

When someone finds your content helpful and sees your beautiful work, you start to build trust. Pinterest allows you to become a go-to resource for ideas and inspiration, which makes clients more likely to book with you.

For example: A bride planning her wedding might find your “Summer Wedding Inspiration” board and be drawn to your style—then click through to your site and enquire.

Set up Pinterest boards strategically

Your boards should reflect your services and style. Create niche-specific boards that act like categories on your website.

Example boards: Newborn Session Poses, Engagement Outfit Ideas, Album Design Ideas, Tips for Your Wedding Day Timeline

Stay consistent and use a scheduler

Pinterest rewards consistency. Aim to pin daily or schedule content weekly using Pinterest’s own scheduler.

Tip: Batch your content once a month. Create 5–10 pins per blog post or gallery and spread them out over time to keep your profile active.

Track what’s working and adjust

Pinterest analytics will show you which pins are driving clicks, saves, and traffic to your website. Focus on the pins and topics that perform best, and create more content like it.

Watch for: Top-performing pins. High click-through rates. Blog posts that bring the most traffic. 

To summarise, Pinterest is a long game, but it’s an effective platform for attracting quality leads organically. Unlike the fast-paced churn of Instagram or Facebook, your Pinterest content can continue to deliver results long after it's posted. Whether you’re a wedding photographer, family photographer, or brand photographer—Pinterest is a visual marketing platform you can’t afford to ignore.