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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Your clients were eager to get their album, maybe they even pre-paid for it, but after the wedding you don't hear from them. Maybe they don't reply to your calls. What can you do? Here are some suggestions to keep things moving along! Don't be surprised After the big day, real life sets in. No wonder you slip down the to-do list. There's work to catch up on, and everything else they've put on hold, maybe for weeks. Make sure they know you understand. Set deadlines People need structure, so give them a timeline before the big day. For example, their images will be To View More >>

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment

Previous |  Contents | Next Download the eBook There are so many reasons why the printed image matters, but long term accessibility to your most treasured photos is surely a deal breaker. Why printed images matter Back in the ’90s I remember walking back to our trade show booth behind two people from a neighbouring stand. They were into IT. As they approached our booth I heard one say to the other, “I feel sorry for these guys. How long can they last in the modern world?” It’s so long ago I feel like they must have been visionaries — how did they know To View More >>

This entry was posted in Marketing by Ian Baugh | Leave a Comment

Previous |  Contents | Next Download the eBook “Your lizard brain wants you to be average.” — Seth Godin When it comes to building a long term career in professional photography, many are called but few are chosen. That’s another major lesson from our five decades in this business. Not everyone can make it to the top, although anyone can be busy if they slash their prices. Busy is one thing. Busy, happy and successful is a bit more complicated. Here are the key points you need to bear in mind if you want to stake your claim closer to the higher end of the To View More >>

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Beautiful delivery at every step... We've been rolling out updates to the automated emails that Workspace sends out when you share online galleries with your clients, when your client requests image downloads, or when your client places an order from these galleries.  When your clients' image galleries are ready to view Once a gallery is set up to your liking you can share the gallery with your client. Your client will receive a beautiful automated email using the template above,  which invites them to view their images.  The cover image for the collection To View More >>

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Our UK friends have lots of exciting learning events coming up. We wish we could be there - check 'em out! This summer Aspire Photography have a variety of different courses to suit all abilities, from Lighroom Essentials to polish those post-production and workflow skills, Inspire My Weddings for advanced wedding photographers, and Becoming a Lifestyle Commercial Photographer for those wanting to step into the world of commercial photography. Brett Harkness also has a bunch of exciting events coming up. On his two day Prague Documentary To View More >>

This entry was posted in by Alexandria Baugh | Leave a Comment