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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Your clients were eager to get their album, maybe they even pre-paid for it, but after the wedding you don't hear from them. Maybe they don't reply to your calls. What can you do? Here are some suggestions to keep things moving along! Don't be surprised After the big day, real life sets in. No wonder you slip down the to-do list. There's work to catch up on, and everything else they've put on hold, maybe for weeks. Make sure they know you understand. Set deadlines People need structure, so give them a timeline before the big day. For example, their images will be To View More >>

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment

Previous |  Contents | Next Download the eBook There are so many reasons why the printed image matters, but long term accessibility to your most treasured photos is surely a deal breaker. Why printed images matter Back in the ’90s I remember walking back to our trade show booth behind two people from a neighbouring stand. They were into IT. As they approached our booth I heard one say to the other, “I feel sorry for these guys. How long can they last in the modern world?” It’s so long ago I feel like they must have been visionaries — how did they know To View More >>

This entry was posted in Marketing by Ian Baugh | Leave a Comment

Previous |  Contents | Next Download the eBook “Your lizard brain wants you to be average.” — Seth Godin When it comes to building a long term career in professional photography, many are called but few are chosen. That’s another major lesson from our five decades in this business. Not everyone can make it to the top, although anyone can be busy if they slash their prices. Busy is one thing. Busy, happy and successful is a bit more complicated. Here are the key points you need to bear in mind if you want to stake your claim closer to the higher end of the To View More >>

This entry was posted in Marketing by Ian Baugh | Leave a Comment

We very rarely share the positive reviews we receive from our clients but the other day we received a pretty special one from one of our new Print Shop users, Damien Lovegrove. He's a "go for it" guy who'd launched his store within a week of deciding to use Print Shop, and within days of that made his first large format canvas sale. We're sharing his review for two reasons: It offers great advice for anyone starting out — why he chose the platform, and the challenges he faced when setting it up. If you're already using Print Shop we'd love your thoughts over on the insider about what features To View More >>

This entry was posted in Stories by Alexandria Baugh | Leave a Comment

To that old saying about the only certainties being death and taxes, we need to add CHANGE! Change never ends, and as long as you don’t mind a bit of a roller coaster, it’s way more fun! We have so much coming up over the next weeks and months, we thought we’d better give you a heads-up. If you like what we stand for, we think you’ll love what we’re doing. And what do we stand for? Beautiful photography, beautifully presented. But it’s your opinion that matters, so click through to comment on our blog or Facebook. We’d love to To View More >>

This entry was posted in by Melissa Dangerfield | Leave a Comment