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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Previous |  Contents | Next Download the eBook "That process has two distinct stages—before and after the shoot. The first sells the booking, the second is the up-sell…" High-end photographers have been selling albums profitably for as long as we’ve been in business, but for many today it seems a lost art. Why? Obviously the world has changed — "shoot-and-share" and "just the files" are seductive ideas, and so is selling online. And who needs the hassle of getting people into the studio, playing nice, offering them bubbles and selling To View More >>

This entry was posted in Marketing by Ian Baugh | Leave a Comment

Photographer Amanda King from ‘By the Horns’ lives on a sheep and beef farm in rural Canterbury, New Zealand. Her career took a turn after she took a photo of a "big hairy cow" to display in her living room. Her friends loved her 40x30 print and requested copies for themselves. She sensed an opportunity, and within nine weeks had built up a 16,000 following on Facebook. We asked Amanda about her new business venture, what inspires her about rural animals and a bit about the way she chooses to display her work. Amanda had been a school teacher To View More >>

This entry was posted in Stories by Alexandria Baugh | Leave a Comment

We're excited about the feedback for the new Workspace release. And from reading your emails it looks like our new storyboards will put smiles on a lot of faces. Originally storyboards didn't get much attention, but when we introduced blogging that changed. We realized pretty quickly that they needed a revamp. So let's look at what we have done: Storyboards are made up of templates designed to display groups of images, which Workspace then exports to create a single JPG. Use them like building blocks - choose a single template or add several To View More >>

This entry was posted in by Peter Attwood | Leave a Comment

We've just updated Workspace with some beautiful new viewing options for your client website. The slideshow view hasn't changed but we've increased the image size in the standard thumbnail view, and added two options that we know you'll love - Square and Masonry. So you can see the difference I've made three screen shots with the same images (by James Yeats-Brown). Masonry view Square view Basic Thumbnail (no cropping) Workspace's default is to display your events as slideshows, but you can change it to your favourite thumbnail view (or tweak the slideshow) under Settings > Website Settings To View More >>

This entry was posted in by Admin | Leave a Comment

I've been following the latest hate war against David Jay and PASS with interest. Here's the post that started it all, and here's what it's all about. I like my commercial messages straight, so I wish David didn't come on to you like a TV evangelist, but that aside, he's not wrong about everything. So because we hate hate speech of every kind I thought I'd explain what he's right about before I get into where we part company... David is promoting what he calls Shoot & Share, which in practice means a photographer shoots an event and hosts the images on David's service, PASS, where the customers To View More >>

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