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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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We’ve all been there — your client loves their gallery, gushes over the moments you captured… and then skips over the album. You say they’re available but no one bites. It can be disheartening, especially when you know how meaningful they are. And the same goes for other products! But here’s the thing: if your pricing page only mentions “albums available” without any visuals, story, or context, it’s completely understandable that clients pass them by. They’re not saying no to the album—they just haven’t been given a reason to say To View More >>

This entry was posted in Marketing by Alexandria Baugh

Previous |  Contents | Next Download the eBook Our brand isn’t a look but a promise kept — not what we say but what we do. Value Imagine if you said, “I want you to pay me what you think I’m worth.” Most people would imagine themselves out of business. We need to tell our clients what we’re worth, and live up to our rhetoric. What is the value of your work to people who don’t know you, or how much they should be paying? The value of a compelling and authentic brand is that it tells people the price of entry and helps them see it’s worth To View More >>

This entry was posted in Marketing by Ian Baugh

Previous |  Contents | Next Download the eBook There’s no room in this business for cynics. Ambassadors of Love Sure you love photography … but then this whole business is about love. Love and other emotional drivers — like the desire for connection, significance, family pride, and the human need to remember and be remembered. My Dad wanted a photo of my mother to fit in the breast pocket of his battle tunic in North Africa. Eighty years later I still have it. They married after the war. We have a few formal group photos. All us kids can do is try and judge what To View More >>

This entry was posted in Marketing by Ian Baugh

Tessa Williams from Moemoea Collective is a family portrait photographer based in Upper Hutt, Wellington, New Zealand. "Whanau is my first priority in life, so I love to photograph others who feel the same. My style is contemporary, relationship-focused imagery filled with lots of life, and I want my client experience to leave you feeling celebrated, valued and with great pride in sharing your story with your loved ones. "I will be exhibiting my first collection of original artwork celebrating the connection between wahine hapu (pregnant women) and Papatuanuku (our earth mother), embracing To View More >>

This entry was posted in by Victoria Hollings

Following on from  'Tribe', an exhibition by Tania Niwa (sponsored by Queensberry) in 2017, this album was made for a family who had suffered a tragedy. Tania and Mary Raukawa Newton share how these photographs connect families and cultures. "These fine art images are from a family portrait commission I have been working on," Tania says. "They feature in a custom-made leather album for widower Mary Raukawa Newton and her little boy Leighton. "Mary lost her fiancé Alekh when Leighton was a few weeks old. Her fiancé was of Nepalese heritage. To View More >>

This entry was posted in by Victoria Hollings

After coming across Paul and Puyan’s wedding, we knew we had to chat with the photographer behind their beautiful photographs. Documenting love stories both in France and abroad, Jérémy  Boyer has only been in the wedding industry for around four years, and says he's been taking it seriously for the past two! But with his clear vision and creative outlook he's already well recognised for his work. We discussed all things weddings, from mixed cultures and traditions, to the clients you attract, and of course Puyan's one-of-a-kind dress, made by herself. To View More >>

This entry was posted in by Alexandria Baugh

There is nothing quite like a genuine smile or quiet, candid moment. We caught up with Laura from Siida Photography to talk about authenticity and connection in her work. "I was born in Finland but we emigrated to Australia when I was a young child. I have a strong connection to the motherland, but I also feel very Aussie. I think my style of photography has elements of both places within it. A strong connection to nature through my Finnish roots, and a sense of fun from my time in Australia. "Photography is so important for our memories of the precious people and times in our lives. I To View More >>

This entry was posted in by Victoria Hollings

Your blog is a tool for drawing people in from Facebook and other social media sites, for keeping your site fresh, interesting and ever-changing, and for keeping your image galleries and work in front of people. Your ideas and interests too! The must-have for every blog is SIMPLICITY, so that nothing comes between you and getting your posts out. But one size does not fit all, which is why we now offer three simple blogging templates: Basic, View More and Thumbnail. You can also customise your blog's side panel, by adding a profile image and intro text: click here for an example. (The To View More >>

This entry was posted in by Alexandria Baugh

These portrait shots of Georgia are so elegant and sophisticated, yet fun and playful at the same time. Georgia looks beautiful - and what a great idea to have a 'Quintessential Teenage Shoot' to celebrate her 14th birthday! Serena Bolton photographed Georgia, starting at Holland Park and ending in Serena's studio in London, UK. Check out Georgia's Duo album, with copy album to match, designed by the Queensberry Design team. As part of Georgia's birthday celebrations, her mother took her to Top Shop for a personalised shopping experience. She bought a variety To View More >>

This entry was posted in by Melissa Dangerfield

I've really been looking forward to multi-user login to Workspace. Well it's here and it's fantastic. But because it's meant we've had to change the way you log in, some people have found it a bit confusing - so let me explain why it's so cool, and how it works. Until now the only way to give someone access to your account has been to share your login details. It's very common but it's not good practice … and sharing your login means they can do everything that you can in your account. But suppose you have a staff member or second shooter you'd like to upload images and edit events - and nothing To View More >>

This entry was posted in , by Admin