There are two types of photographers — those who love the sales process, and the rest of us! Yes, most of us really are shy about sales. We don't want to come across like car salesmen or slick real estate people. But we run businesses, and it's sales that make the business world go round. So here are some ideas to boost your album sales without being pushy or sales-y. To sell but stay true to yourself. To leave your clients feeling they've been listened to while consistently delivering beautiful wedding albums to them.  By the way, these ideas will work with all product sales — To View More >>

This is the last in a series from Megan DiPiero with advice about how to build a stronger brand and brand message — to add purpose to your marketing, draw attention to your service, and ultimately increase sales. Click here for Parts 1, 2 and 3. Today Megan shares her opinions on marketing. I’m betting that many of you clicked this mentor post because you thought your question would finally be answered: “How do I get more people in?” In the past 6 years, I’ve created a six figure profitable business that provides To View More >>

Fresh Samples, Fresh Prices (Sample Album discount) Professional products like albums and wall art aren’t just about cash in your back pocket, they’re a source of pride and great “silent salesmen”. Freshen them up and stand out from the crowd! Our January Sample Sale is the best time to buy. Because we hate twiddling our thumbs, and January can be s-l-o-w, we offer Early Birds our best deals of the year. To save 40% on your book and album selling samples quote FRESH40 when ordering in Workspace. Orders must be confirmed and paid for by 22 January.  Our normal conditions To View More >>

The first time I truly understand the power behind a brand name… I'm pulled over in Customs to be searched (I've obviously forgotten to take my nail file out of my make-up bag again – It happens far too often!) I open my bag and they start their search. The security guy is rummaging around my bag and unpacking it, naming everything as it came out, "Make up bag… novel… album…" So I stop him right there. "How do you know it's an album?" (It's in a Queensberry box.) "Oh," he said, "we see these boxes coming through all the time, we just To View More >>

It used to be that people would ask me if I used film or digital, generally because they'd heard a horror story. I would show them an album and ask them firstly if they liked the quality of the images, and then what they thought it was shot with. Most guessed wrong and said "film". Back then my using digital could have undermined my perceived value. But what if your choice of suppliers added perceived value to your service? What if you had brides asking about your suppliers? If a client sought you out because you used Queensberry would you be offended? If you don’t tell your clients why your To View More >>