Selling printed products doesn’t have to feel awkward or pushy. When you believe in the value of what you’re offering, that confidence naturally transfers to your clients. The key is to make products an expected and effortless part of your process — not a last-minute add-on. When you position prints, albums, and frames as a meaningful part of the photography experience, clients will begin to see them as essential, not optional. Here are a few simple ways to make product sales feel natural and genuine: 1. Show, Don’t Just Tell Always have stunning samples on hand. Let clients To View More >>

We often make the mistake of making our marketing about ourselves — what we're doing, and what we need, rather than the value we're creating for our audience. People who write code love what they do, but their customers don't. They just want an app that works. You love photography but your clients love the memories you make for them. Memories or a picture for the wall. When you're thinking about business or marketing campaigns, focus on your customers. What's in it for them? To View More >>

Life can be frantic.  We spend much of our working day on low value tasks — constantly checking our email, picking up our phones for every notification or call — and filling the gaps with our real work, whatever that is. Then we wonder why we're not making progress. We feel burnt out, unsuccessful and overwhelmed — never have enough time, "never get things done". But there's a solution, and I believe that if you start applying it to your own life — by becoming more disciplined about how you structure your days — you'll be more productive, and feel like you have To View More >>

Don't you love the ENTER PROMO CODE box when you're shopping online? Everyone loves a bargain! Workspace coupons allow you to offer discounts in your shopping cart … but why give money away? A few suggestions to think about: – Offer free shipping or a discount if clients spend over a certain amount.  – Throw in something extra. Something that doesn't cost you much time or money, that adds value to their experience without reducing yours! - Offer package deals — maybe digital files with their studio box, or a set of canvases from their To View More >>

Everything we do is about adding value to your photography … to help sell your art, your craft, your intellectual property, your time! Matting a work of art is a powerful, longstanding way to add to its worth, and we offer matting in several products — like albums, frames and boxes. But we also offer “loose” matted prints, and new customers are sometimes surprised to find they’re just as beautifully presented. We supply them with an embossed cover sheet to protect the mat and print … and make the treasure inside more special. The embossed Q device is important To View More >>

By Megan DiPiero   Frustrated with this situation? You’re talking with a hot lead. Conversation is going smoothly. She loves your work! She’s excited about the possibilities for her shoot! And then her biggest question arrives: “How much will this cost?” You tell her your “starting at” prices and then… crickets. Hmmmm… maybe she didn’t love your work as much as she thought. The convo quickly wraps up and you have this pit in your stomach knowing that another one just bit the dust. : ( What to do? Here’s a sales adage for ya. “If To View More >>

Following on from Sonya's post about loving photos, and the thought 'what would you save if your house was on fire?' I found The Burning House, a website which is absolutely devoted to that very question. The site is an invitation for anyone to post a photo and list of what possessions you'd take with you. It describes the decision as "a philosophical conflict between what's practical, valuable and sentimental". It really does give an insight to your personality, interests and priorities. Not surprisingly many of the posts include photo albums, boxes of photographs, old film and framed To View More >>

Apparently some people think free album design and colour correction is a temporary promotion. No, it’s here for good! Here for good as in permanent. Here for good as in good for you! So here’s how to have a happy New Year with … QUEENSBERRY'S 2014 ALBUM WORKFLOW 1. Upload your image files to Workspace. 2. Order the album (size, cover style, page type etc). 3. Select our free design and colour correction options. 4. Send your order. How’s that for easy? Your work goes out in an album you can be proud of, you pocket maybe 100% mark-up on the sale - and it takes next to none To View More >>

We love hearing about the different ways people sell their images and we love that we get to add value to their brand. Below is a series of matted prints photographed by Rachel Russell, based in Marlborough NZ. Rachel sells her prints at the Mistletoe Market in Blenheim, South Island, NZ. We think that's pretty cool and pretty entrepreneurial! When you order individual matted Q-prints they come complete with a Q embossed cover sheet. This not only protects the mat and print, but increases the perceived value. The cover sheet with our Q emboss authenticates that the image To View More >>

It used to be that people would ask me if I used film or digital, generally because they'd heard a horror story. I would show them an album and ask them firstly if they liked the quality of the images, and then what they thought it was shot with. Most guessed wrong and said "film". Back then my using digital could have undermined my perceived value. But what if your choice of suppliers added perceived value to your service? What if you had brides asking about your suppliers? If a client sought you out because you used Queensberry would you be offended? If you don’t tell your clients why your To View More >>