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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Previous |  Contents | Next Download the eBook Our brand isn’t a look but a promise kept — not what we say but what we do. Value Imagine if you said, “I want you to pay me what you think I’m worth.” Most people would imagine themselves out of business. We need to tell our clients what we’re worth, and live up to our rhetoric. What is the value of your work to people who don’t know you, or how much they should be paying? The value of a compelling and authentic brand is that it tells people the price of entry and helps them see it’s To View More >>

This entry was posted in Marketing by Ian Baugh | Leave a Comment

Following the opening of The Papatuanuku Series we spoke to Tessa Williams from Moemoea Collective about the idea behind the work, and the launch itself. "Man, it really was just the most incredible evening! The atmosphere was on fire, with everyone who attended blown away, not only by the photos but the launch itself. I knew that the majority of the 150 who attended had never had the pleasure of going to an art launch, so I did everything I could to ensure they had the same experience as a regular gallery-goer, in the hopes to start them on their own art journey." "Young working families To View More >>

This entry was posted in by Victoria Hollings | Leave a Comment

Following on from  'Tribe', an exhibition by Tania Niwa (sponsored by Queensberry) in 2017, this album was made for a family who had suffered a tragedy. Tania and Mary Raukawa Newton share how these photographs connect families and cultures. "These fine art images are from a family portrait commission I have been working on," Tania says. "They feature in a custom-made leather album for widower Mary Raukawa Newton and her little boy Leighton. "Mary lost her fiancé Alekh when Leighton was a few weeks old. Her fiancé was of To View More >>

This entry was posted in by Victoria Hollings | Leave a Comment

Travel photographer Lola is a Kiwi born and bred, and her work inspires the adventurer in all of us. She has a bubbly and life-affirming attitude that shines through her photography, and motivates us to get out and explore. We’ve partnered with Lola in her photography exhibition, Aqua Frizzante. Driven by the calmness and solitude the ocean can bring, she focuses on movement and textures as she floats alone, with a more abstract approach than we’re used to. We can’t wait to see what she’s installed. Details below.  Lola got into photography at a pretty To View More >>

This entry was posted in , by Alexandria Baugh | Leave a Comment

“This project simply reminds us of how fragile we are. Many cultures portray men as strong – physically and emotionally.” When Ilan from Ilan Wittenberg Photography set out to create his exhibition piece, “The Bare Truth”, he hoped he would break down this stigma and expose and reveal the real man through a series of raw black and white images. “One of the goals of this project is to give men freedom to express their feelings and connect to their emotions. This fresh look at men is an eye opening opportunity to see the real people without the To View More >>

This entry was posted in , by Alexandria Baugh | Leave a Comment