I'm going to be a bit pushy here. Our series on selling albums talks about:  — setting expectations — making it clear you sell them, and why! — making it easy for your clients to buy — not coming across as "pushy or sales-y" etc. I think that's good, sensible stuff — I helped write them, so there's that! — but let's face it, they lack something: ambition. Sales-ambitious or sales-shy? Portrait and wedding photographers come in all shapes and sizes, attitudes and ambitions, but one of the most important things that define them is surely their attitude to To View More >>

A few weeks ago we gave you a sneak peek at a major upgrade to our Client Galleries, designed to make it easier than ever for wedding and portrait photographers to sell print products to their clients. It' s based on what we've learned from the success of Print Shop, our other online sales platform. We're delighted to announce that it's now live, and accessible on all paid Workspace plans. Here we'll step you through the main features, but first, we're often asked —  why do we offer two platforms? Because the customers are totally different, and so To View More >>

Something changed for the better a few months ago, when we launched Print Shop, our platform for photographers and artists who are selling their work online as decor or works of art.  Print Shop users have been very successful selling more expensive, more profitable, products  — frames rather than loose prints, for example, larger frames rather than smaller ones. The work is beautiful, of course, and it is being  sold  as wall art, but we do think the Print Shop "store front"  and product previews have helped with this success. That's why we're making the To View More >>

Someone asked the other day why some photographers using Print Shop seem to be selling their prints “quite cheaply”. "I can understand that there is potentially volume in art prints that isn't there with portraits. But I still wonder how a client might feel if the price is significantly lower for an art print." I think there are a few questions here — does the difference in price matter? Are people undercharging? — and anyway, how much should you charge? I'll leave the last one for later, but meantime… 1. Why might you need to charge differently for your art versus To View More >>

When's the right time for a promotion? Certainly for the holidays — so your clients can have their  beautiful printed products under the tree for Christmas. The ultimate in personal gifts! Or when the wedding season's over — and you have time to chase past clients who're still dilly-dallying about their album. And for what purpose? Maybe to turn your social media audience into paying customers. Or lapsed enquiries into future business. Or past customers into repeat business! But once you've defined your goal, what's involved? This is our take on it, but of To View More >>