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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.

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The first time I truly understand the power behind a brand name… I'm pulled over in Customs to be searched (I've obviously forgotten to take my nail file out of my make-up bag again – It happens far too often!) I open my bag and they start their search. The security guy is rummaging around my bag and unpacking it, naming everything as it came out, "Make up bag… novel… album…" So I stop him right there. "How do you know it's an album?" (It's in a Queensberry box.) "Oh," he said, "we see these boxes coming through all the time, we just To View More >>

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Written by: Koby & Terilyn Brown – Archetype Studio Romantic. Ethereal. Timeless. These are the words we want brides to think of when they look through our boudoir portfolio. As artists, we are always striving to define our style and break away from the pack. After a little more than a year of research and development focused on launching our boudoir line, a clear direction began to emerge and we have been refining it ever since. Walk with me and I’ll take you down our little path along the process. Koby and I had photographed a few boudoir sessions by request over the years, but To View More >>

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Written by: Cate Scaglione - Life As Fine Art “Knowing yourself is the beginning of all wisdom.”― Aristotle In addition to my portrait photography business I’m a brand consultant to businesses, big and small, all over the world. One could say I grew up in the luxury business. I’ve attributed most of my business practices to a keen understanding of how luxury brands work – and how their loyal followers feel about them. Large or small, from corporate enterprises to sole proprietorships, almost every business struggles with building a solid brand. What might To View More >>

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As told to Cate Scaglione - Life As Fine Art “Fear is the lengthened shadow of ignorance.” ~Arnold Glasow As artists we are a different breed within the human race. Our right brains guide us with a heightened sensibility, to help us translate the world in an emotionally meaningful way. We’ll witness the same events and circumstances entirely differently than others, and often with more intensity. These are our blessings, except perhaps when the worst demon surfaces. Fear. All humans experience fear in one form or another. But is all fear bad? Is there such a thing as beneficial, To View More >>

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We're excited about the feedback for the new Workspace release. And from reading your emails it looks like our new storyboards will put smiles on a lot of faces. Originally storyboards didn't get much attention, but when we introduced blogging that changed. We realized pretty quickly that they needed a revamp. So let's look at what we have done: Storyboards are made up of templates designed to display groups of images, which Workspace then exports to create a single JPG. Use them like building blocks - choose a single template or add several To View More >>

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