Whether it’s their first enquiry, the day of the shoot or the day they receive their beautiful prints, every interaction with your client shapes their impression of you and your brand.  Here’s a straightforward process to analyse and improve your client experience, step by step. 1. Understand the customer journey Start by listing all the steps your clients take when working with you — their initial enquiry, the booking, your pre-shoot communications, the shoot itself, and product selection and delivery. Any others? Identify the key moments and To View More >>

We get it — in the age of social media, digital files feel like the norm. Especially in the wedding world, they’re generally expected. Couples want to share their big day right away, and portrait clients love the idea of having “all the photos.” But if we stop there, we’re not just shortchanging ourselves — we’re shortchanging them. Here’s why: Digital is fleeting. Print is forever. Digital images are shared for a moment and then forgotten, buried in a sea of phone photos and cloud storage. Prints become treasures. Albums become stories passed on. To View More >>

Black Friday and Cyber Monday are just around the corner — the perfect time to engage with customers and increase your sales in Print Shop. There's nothing worse than scrambling at the last minute, so start now so you have plenty of time to set up your store — and your offers!  Here's a checklist to make sure you're prepared.  Dates: Black Friday: Friday 27 November 2020 Cyber Monday: Monday, 30 November 2020 1) Decide your discounts / offers It is said that most buyers on Black Friday are looking for at least a 20% discount - but you can obviously get creative with your offers. To View More >>

How to talk about products? In a nutshell, in your own voice, with conviction! Let's start by saying there are three aspects to this: Talking about products. Sharing about products. Believing in products. Talking  about products We'll be brief because we've covered this in a separate article, about how to sell more without being  "pushy" or "sales-y". Photographers who  love  selling probably don't need our help, so it's addressed mainly to those who're shy about it — which is possibly most of us. In that article we discuss how to build "talking about products" into To View More >>

You’ve twisted our arm — again — so we’re making Print Shop available on all our Workspace plans, including Lifetime. The point some of you made is a good one. On Lifetime and Basic Queensberry supplies the product — you’re making a profit on the printing and products, so do us a deal ;-) So here it is — the only difference between our three Workspace plans now is the data limit, and that you’ll need Pro to self-fulfill (offer products not sourced from Queensberry). Follow the link to check out Workspace and Print Shop. For a one off payment To View More >>

The four-week New Zealand COVID-19 shut-down starts 26 March. And since announcing that Queensberry's production will be on hold for the duration we’ve had lots of people asking whether Print Shop will be available. It's obviously unfortunate timing, but the short answer is yes. However, order deliveries will be delayed. Print Shop functionality will remain active in Workspace, and we encourage you to continue setting up — not just Print Shop but also, if you haven't done so yet, your standard Image Gallery shopping carts. The shut-down of person-to-person To View More >>

Should you focus all your marketing energy on finding new customers? Maybe not! Generating extra revenue from the clients you already have can be simple, effective and very satisfying. This excellent article by Ago Cluytens explains a few ways to go about it, and in this post we're going to look at how to apply his ideas to your photography business.  As you're reading, ask yourself, "How can I add value for my clients using these strategies?" It's not about taking, it's about giving more than people expect. 1. Cross-selling "...the ability To View More >>

We've made some much-requested changes to our Q Book range: • We've added two extra sizes, A4 and A3. A3 and A4 are standard paper sizes in much of the world, but for those who aren't familiar they equate to approximately* 12x8" and 16x12" respectively (30x21 and 42x30cm). • You can now order both Q Book Lights and Mediums in the large A3 and 15x12 sizes. Although they are fairly similar we will run both sizes side by side for the time being. Designing Q Books The new A4 and A3 books do look great, and they're easy to design with the Workspace Album To View More >>

The winners of the inaugural International Wedding Photographer of the Year Awards have been announced, and the event has been a real success. The six judges from around the world must have had a tough job, with almost a thousand entries from 49 countries, and some beautiful work submitted.  Queensberry was proud to be  principal  sponsor of the album design category, which was won by  Francesco Gravina   (Italy)  with a truly spectacular submission. You can see his complete winning design here. (We recommend you enjoy it on a big screen!) The overall To View More >>

We released our Studio Boxes last month and they've been a hit. Some studios are choosing to order the boxes and slip-in mats separately from the prints. That means they can hold the product in the studio, and their clients can walk away from the sales session with their purchase in hand. To accommodate this, you can now purchase Studio Boxes and/or Slip-in mats in bulk, in Workspace. Studio Boxes and Mats also come a little cheaper when ordered in bulk, with the discount automatically applied at check out. Studio Boxes: The minimum quantity To View More >>