Whether it’s their first enquiry, the day of the shoot or the day they receive their beautiful prints, every interaction with your client shapes their impression of you and your brand.  Here’s a straightforward process to analyse and improve your client experience, step by step. 1. Understand the customer journey Start by listing all the steps your clients take when working with you — their initial enquiry, the booking, your pre-shoot communications, the shoot itself, and product selection and delivery. Any others? Identify the key moments and To View More >>

We get it — in the age of social media, digital files feel like the norm. Especially in the wedding world, they’re generally expected. Couples want to share their big day right away, and portrait clients love the idea of having “all the photos.” But if we stop there, we’re not just shortchanging ourselves — we’re shortchanging them. Here’s why: Digital is fleeting. Print is forever. Digital images are shared for a moment and then forgotten, buried in a sea of phone photos and cloud storage. Prints become treasures. Albums become stories passed on. To View More >>

Previous |  Contents | Next Download the eBook GOOD is what gets people in the door, like a newspaper headline or a “special” at the supermarket. Good is what makes you competitive. Don’t offer just one service, offer choices. Don’t assume the deal that encourages people to get in touch with you is the one they’ll commit to later (once you’ve open their eyes to how good you are, and what you can do for them). And don’t assume that they won’t go even further once they’ve fallen in love with their own photographs. That’s the To View More >>

Black Friday and Cyber Monday are just around the corner — the perfect time to engage with customers and increase your sales in Print Shop. There's nothing worse than scrambling at the last minute, so start now so you have plenty of time to set up your store — and your offers!  Here's a checklist to make sure you're prepared.  Dates: Black Friday: Friday 27 November 2020 Cyber Monday: Monday, 30 November 2020 1) Decide your discounts / offers It is said that most buyers on Black Friday are looking for at least a 20% discount - but you can obviously get creative with your offers. To View More >>

You’ve twisted our arm — again — so we’re making Print Shop available on all our Workspace plans, including Lifetime. The point some of you made is a good one. On Lifetime and Basic Queensberry supplies the product — you’re making a profit on the printing and products, so do us a deal ;-) So here it is — the only difference between our three Workspace plans now is the data limit, and that you’ll need Pro to self-fulfill (offer products not sourced from Queensberry). Follow the link to check out Workspace and Print Shop. For a one off payment To View More >>

The four-week New Zealand COVID-19 shut-down starts 26 March. And since announcing that Queensberry's production will be on hold for the duration we’ve had lots of people asking whether Print Shop will be available. It's obviously unfortunate timing, but the short answer is yes. However, order deliveries will be delayed. Print Shop functionality will remain active in Workspace, and we encourage you to continue setting up — not just Print Shop but also, if you haven't done so yet, your standard Image Gallery shopping carts. The shut-down of person-to-person To View More >>

Today’s the day! We’re ready to launch Workspace’s new Print Shop feature.  Conscious of the struggles that photographers and artists face — including our own customers — It’s been a dream of ours for a long time now to build an eCommerce solution for creatives who want to sell their work as decor and works of art online. Sure, there are plenty of eCommerce solutions out there, but while they’re good, as far as they go, they don’t fix specific problems that many photographers and artists face… Do these sound familiar? • Big platforms To View More >>

We love seeing our books and albums used for out-of-the-ordinary projects, so were delighted when Doyle Yachts asked us to create a book to promote their handmade sails. Months later and we get to share it with you. We love how powerful the full bleed pages look, and think this is going to really help set them apart. Doyle chose to order two 12x12 Q Book Lights, and asked us for a complete 80 page design (160 sides). This meant we had enough room for large images, but also space to incorporate text throughout the design to explain different aspects of the sails. Projects To View More >>

Should you focus all your marketing energy on finding new customers? Maybe not! Generating extra revenue from the clients you already have can be simple, effective and very satisfying. This excellent article by Ago Cluytens explains a few ways to go about it, and in this post we're going to look at how to apply his ideas to your photography business.  As you're reading, ask yourself, "How can I add value for my clients using these strategies?" It's not about taking, it's about giving more than people expect. 1. Cross-selling "...the ability To View More >>

We've made some much-requested changes to our Q Book range: • We've added two extra sizes, A4 and A3. A3 and A4 are standard paper sizes in much of the world, but for those who aren't familiar they equate to approximately* 12x8" and 16x12" respectively (30x21 and 42x30cm). • You can now order both Q Book Lights and Mediums in the large A3 and 15x12 sizes. Although they are fairly similar we will run both sizes side by side for the time being. Designing Q Books The new A4 and A3 books do look great, and they're easy to design with the Workspace Album To View More >>