We often make the mistake of making our marketing about ourselves — what we're doing, and what we need, rather than the value we're creating for our audience.

People who write code love what they do, but their customers don't. They just want an app that works.

You love photography but your clients love the memories you make for them. Memories or a picture for the wall.

When you're thinking about business or marketing campaigns, focus on your customers. What's in it for them?