Whether it’s Black Friday, Christmas gifts, or simply clients wanting to wrap up their projects before the holidays, the end of year is  great  for product sales, and a great time to drive new business.  It can also be a time of frantic emails, tight deadlines and a few too many late nights. But it doesn’t need to be! The secret to a smoother, more successful holiday season is to START NOW. Here are five things you can do  right now  to save on hours and stress later. 1. Order your samples early Decide what products you're going to offer and order samples, so To View More >>

The four-week New Zealand COVID-19 shut-down starts 26 March. And since announcing that Queensberry's production will be on hold for the duration we’ve had lots of people asking whether Print Shop will be available. It's obviously unfortunate timing, but the short answer is yes. However, order deliveries will be delayed. Print Shop functionality will remain active in Workspace, and we encourage you to continue setting up — not just Print Shop but also, if you haven't done so yet, your standard Image Gallery shopping carts. The shut-down of person-to-person To View More >>

This is the third in a series from Megan DiPiero with advice about how to build a stronger brand and brand message— to add purpose to your marketing, draw attention to your service, and ultimately increase sales.  Click here for Parts 1 and 2. Today, Megan suggests some questions designed to help you set profit goals. Okay, so you have identified your purpose and passion, and you know the client experience you want to create.  Now, what systems will you put in place to deliver the experience—the brand promise—that you hope to share? To View More >>

There's no substitute for display samples that your customers can touch and feel, but you can give your clients a wider "trade show experience" in your marketing materials and website with our new stock image downloads. They're free to use anywhere you're selling. Download our PSD layouts, add your own imagery to our layout shots, and you'll have a virtual product complete with your own photography! Maybe you can even help your clients envisage their purchase by using images from their own shoot. It's quick and easy in Photoshop, and we'll To View More >>

Last weekend we had the pleasure of sending Michelle along as a Queensberry representative to Kate Robinson's 'Planted With Light' photography workshop and seminar. We had a taster range of albums, books and lab products on display and Michelle happily chatted with the attendees throughout the day. Kate's workshop was meticulously planned and delivered. At the start, Kate said that she would be open and sharing with her business and photography knowledge.  She was true to her word! Topics covered included marketing, planning, preparing and managing a wedding shoot, paperwork and administration, To View More >>

I've been following the latest hate war against David Jay and PASS with interest. Here's the post that started it all, and here's what it's all about. I like my commercial messages straight, so I wish David didn't come on to you like a TV evangelist, but that aside, he's not wrong about everything. So because we hate hate speech of every kind I thought I'd explain what he's right about before I get into where we part company... David is promoting what he calls Shoot & Share, which in practice means a photographer shoots an event and hosts the images on David's service, PASS, where the customers To View More >>

Want your album featured on our Facebook page or blog? Thanks to the PJ team, you can now send us ‘My Album's Hot’ submissions for Pressbooks, Overlay Matted and Flushmount albums (previously only available for Duo and Classic Matted albums). Just tick the box in the PJ album setup screen and your album (or book) will be submitted when you send your order. We aim to choose an album a day for our Facebook page, and one a week to feature on the blog. If your album is chosen, you get free publicity and cross-promotion with Queensberry. It’s a nice marketing opportunity and it only takes the To View More >>

In business there's one thing we need to focus on constantly – our customers and their experience. It's not what I think (the business owner) but what you think (the customer). At the cafe where I got this cup of tea, the marshmallow on the saucer suggests that somebody was trying to give me a little something extra, and a good experience. But my primary desire is to have a great cup of tea. Glance around your average cafe and there's a very expensive machine to make awesome coffee. Organic, fair trade, freshly roasted beans. A barrista who's been taught how to add delight to the coffee experience. To View More >>

Wow, what a busy couple of weeks. The marketing team obviously thought we were getting a bit lethargic under our winter coats, so threw a special in your direction. The result is that Mid-Winter Christmas feeling going on and our departments all humming – the lab, the press people, the design team and the bindery going "gang busters". The tech support team certainly had the cobwebs blown out by all the questions from customers old and new. It's great to see so many people having a go at Workspace. Thanks for your business! I hope you'll be experiencing that Christmas feeling in a few days when To View More >>

In the context of professional people photography here are a few things that surprise and puzzle us. How often the images are released from the studio before the sale is finalised. How the album planning/sales process can take months, sometimes years. How there's often no attempt to up-sell after the event. How the album is treated as a cost, not a marketing tool. How album planning is treated as an obligation not an opportunity. How studios go with the crowd, instead of standing out from it. None of those maximise your opportunities, and there are probably less of those to go round right now. To View More >>