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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Tessa Williams from Moemoea Collective is a family portrait photographer based in Upper Hutt, Wellington, New Zealand. "Whanau is my first priority in life, so I love to photograph others who feel the same. My style is contemporary, relationship-focused imagery filled with lots of life, and I want my client experience to leave you feeling celebrated, valued and with great pride in sharing your story with your loved ones. "I will be exhibiting my first collection of original artwork celebrating the connection between wahine hapu (pregnant women) and Papatuanuku (our earth mother), embracing To View More >>

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These portrait shots of Georgia are so elegant and sophisticated, yet fun and playful at the same time. Georgia looks beautiful - and what a great idea to have a 'Quintessential Teenage Shoot' to celebrate her 14th birthday! Serena Bolton photographed Georgia, starting at Holland Park and ending in Serena's studio in London, UK. Check out Georgia's Duo album, with copy album to match, designed by the Queensberry Design team. As part of Georgia's birthday celebrations, her mother took her to Top Shop for a personalised shopping experience. She bought a variety To View More >>

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Set in Vancouver Canada, Tara and Ian opted for a beautiful Garden wedding. They wed under a large maple tree near the ocean on a breezy June day. I adore everything about this 14x10 Duo album; the ultra-soft colour palette, the beautiful selection of black and white images and the lovely photographs captured by Melia from Lucida Photography. A translucent title is a lovely start to any album. I am in love with this venue! The Brock House Restaurant is where the ceremony and reception took place. The combination of the charming old house and the ocean views fit Tara To View More >>

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Rugby World Cup fever is gripping New Zealand at the moment, which ties in nicely with my topic (sort of). Twenty teams are here to be beaten by the mighty All Blacks. (Go you good things!) OK, all the teams want to win, but only one can. Whereas our goal is to deliver the best possible books and albums, so everyone wins. How's that for cheesy? But we mean it! We have had an influx of press book orders over the last few months and nearly everybody has been over the moon about them. However not everyone has had the same warm fuzzy feeling. Why? Often it's the nature of the product itself. Press To View More >>

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Last week I wrote about the latest David Jay hate war, and said that if a courtroom attorney asked whether I agreed with his Shoot and Share strategy - and demanded a Yes-No answer - I’d have to say, “Yes I do.” Why? Because social sharing is a reality whether we like it or not, because social sharing is a powerful new form of word of mouth, and because Shoot & Share is a big step up the social scale from Shoot & Burn. Also I don't like hate wars. But this is not a TV courtroom drama, so if you're thinking of building a career in social photography, we believe the typical Shoot and Share To View More >>

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