“Art is the most intense mode of individualism that the world has known.” –  Oscar Wilde   In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world.   Jay French is a Christchurch-based adventure photographer who specialises in mountainsides, gnarly bike trails and "before dawn to after sunset".  He believes he's always been into photography, one way or another, but  in the beginning  didn't think of it as anything more than an appreciation for To View More >>

“Art is the most intense mode of individualism that the world has known.” –  Oscar Wilde     In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world.    Jay French is a Christchurch-based adventure photographer who specialises in mountainsides, gnarly bike trails and "before dawn to after sunset".  He believes he's always been into photography, one way or another, but  in the beginning  didn't think of it as anything more than an appreciation To View More >>

This is the third in a series from Megan DiPiero with advice about how to build a stronger brand and brand message— to add purpose to your marketing, draw attention to your service, and ultimately increase sales.  Click here for Parts 1 and 2. Today, Megan suggests some questions designed to help you set profit goals. Okay, so you have identified your purpose and passion, and you know the client experience you want to create.  Now, what systems will you put in place to deliver the experience—the brand promise—that you hope to share? To View More >>

The strap-line on Lancashire (UK) photographer Ian MacMichael’s website is “Stories Without Words”, which says it all. He can’t imagine his life without photography, although it wasn't until 2007 that he “finally had the confidence” to turn professional. But after nine years he’s clear about what he wants to capture in his photography, and his advice to newcomers. His advice to the 16-18 year-old photography students he teaches for a few hours a week is simple. Be yourself and don’t copy. Shoot what you want in a way that excites and inspires To View More >>

By Megan DiPiero   Frustrated with this situation? You’re talking with a hot lead. Conversation is going smoothly. She loves your work! She’s excited about the possibilities for her shoot! And then her biggest question arrives: “How much will this cost?” You tell her your “starting at” prices and then… crickets. Hmmmm… maybe she didn’t love your work as much as she thought. The convo quickly wraps up and you have this pit in your stomach knowing that another one just bit the dust. : ( What to do? Here’s a sales adage for ya. “If To View More >>