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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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“Okay… what should I be offering?” The answer will depend on your clients — and your photographic genre . Each genre requires different presentation. For example, a wedding photographer, with potential sales of hundreds of images, will require completely different products from a landscape specialist offering images intended for wall display. Bear in mind too that the most appropriate printing isn't just a personal preference but will depend on the products you want to offer. For example, we recommend silver halide over inkjet for applications where To View More >>

This entry was posted in Marketing by Ian Baugh | Leave a Comment

“Art is the most intense mode of individualism that the world has known.” –  Oscar Wilde   In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world.   Cole Holyoake is a Wellington based digital illustrator. He's also creatively involved in two tech start-ups and he's "deeply inspired" by influential figures around him.    Cole says his schedule can be chaotic and random — eight hours with a drawing tablet; or a mix of 3D modelling and drawing To View More >>

This entry was posted in Stories by Charlotte Baugh | Leave a Comment

“Art is the most intense mode of individualism that the world has known.” – Oscar Wilde In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world. We took a deep dive into Auckland-based landscape and automotive photographer, Josh Hilliam’s mind to discuss his process of chasing down the wild coastline. How did you get started in photography? For me, photography started with playing around with a GoPro and a building obsession for aesthetic looking photos. It became a To View More >>

This entry was posted in Stories by Charlotte Baugh | Leave a Comment

"Happy holidays!" – They'll be on us faster than we think, and your clients will want their books, boxes, albums and frames in good time for them. Go to the front of the line! Our orders go up 3-400% before Christmas, so for a low-stress lead-up we recommend sticking to the following timeline. Books and albums — if we're designing them for you... Please submit your design order by  26 October. Approve the design by  14 November, and confirm and pay for the order within 48 hours of receiving our confirmation documents.  Please reply to all confirmation emails To View More >>

This entry was posted in by Alexandria Baugh | Leave a Comment

Blogging for your photography business can seem like a tricky and time-consuming task, but there are important benefits. Here are just some ways blogging can help your business grow.  01. Help people get to know you Your blog is a chance for clients to get to know you and your personality in a conversational and casual way. Talk about the things you love. That may be strictly personal, like how much you love travel (although everyone seems to say that!). If you shoot weddings maybe it's how you love hearing how couples met, and what they love about each To View More >>

This entry was posted in Marketing, by Victoria Hollings | Leave a Comment