Offering products in your photography business doesn’t mean turning into a pushy salesperson. (Oh, I've said that before!) Done well, selling is just another form of great service. Here’s how to make it feel effortless and truly valuable — for both you and your clients :) 1. Start with the why Don’t jump straight into product talk. In your interactions with clients, help them understand why printing matters. Share stories, examples, and your own philosophy. Be the person who loves their products! Explain how an album becomes a family heirloom. How a framed To View More >>

A fairly common thing we hear from photographers is: “My clients just don’t want printed products.” But here’s the truth — more often than not, it’s not that they don’t want them. It’s that they’ve never been shown the value of them. They’re used to digital galleries. They expect USBs. That’s what the industry has trained them to expect. But just because it’s all they know, it doesn’t mean that’s all they want. Ian tells the story of being in a seminar with a number of very wealthy Americans. When he tried To View More >>

Something changed for the better a few months ago, when we launched Print Shop, our platform for photographers and artists who are selling their work online as decor or works of art.  Print Shop users have been very successful selling more expensive, more profitable, products  — frames rather than loose prints, for example, larger frames rather than smaller ones. The work is beautiful, of course, and it is being  sold  as wall art, but we do think the Print Shop "store front"  and product previews have helped with this success. That's why we're making the To View More >>

It’s been over 18 months since we launched our  frame range, and it’s time for the next step. We’ve been absolutely delighted with the response so far, but we want to do even better, and we’re pretty excited to get started! We’ll be announcing updates as they’re ready to go live, but here's an overview of what’s coming up — plus an invitation to send us your own feedback and suggestions. 1.  With the benefit of experience we’re introducing new glazing options. From today, for shipments within New Zealand, we’re To View More >>

Better emails for everyone! Most of us take great care over our “marketing”, like newsletters, special offers, advertising etc, but in a way what tells people the most about us are the little day to day interactions that we barely think about. Like our answerphone messages or our auto-reply email! Workspace sends out lots of automated emails — for example when you share galleries with your clients, when clients receive their digital downloads, or when they purchase products in your shopping cart. They’re a reflection of you — and us — and we want To View More >>