Previous |  Contents | Next Download the eBook Our brand isn’t a look but a promise kept — not what we say but what we do. Value Imagine if you said, “I want you to pay me what you think I’m worth.” Most people would imagine themselves out of business. We need to tell our clients what we’re worth, and live up to our rhetoric. What is the value of your work to people who don’t know you, or how much they should be paying? The value of a compelling and authentic brand is that it tells people the price of entry and helps them see it’s To View More >>

“Art is the most intense mode of individualism that the world has known.” –  Oscar Wilde     In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world.      Oscar Hetherington is a Wanaka-raised surf and ocean photographer currently based in Dunedin to study and work. Although he loves the ocean and surf culture of Dunedin, he's spent the majority of his life in Wanaka and he calls both towns home. Oscar picked up an old family camera To View More >>

The presentation boxes our albums come in don’t even bear our name, but to us, and our customers, they're a key part of our identity, and express the quality and classic design we stand for. Like Tiffany’s Blue Boxes … but maybe not quite as famous! Our boxes must be intensely practical too, and work across a huge variety of sizes, colours and cover materials. So when we redesigned them in 2016 we didn't throw out the old ones, we refreshed and upgraded them — with more silkscreen passes, new colours and matching grey To View More >>

Our friends in the northern hemisphere may find it hard to imagine the festive season without snow, hot cocoa, and a warm fireplace, but in Auckland, New Zealand, where we're based, Christmas day is more likely to be beach adventures and a barbeque. We spoke to Ant Green  about what makes a New Zealand summer, and our unique festive season, so special. Ryan Heath Titahi Bay, Wellington. Ryan Heath Titahi Bay, Wellington. Do you have a favourite or secret go-to spot in NZ? What a tricky question! I love exploring new places. However, there is this one place that To View More >>

The first time I truly understand the power behind a brand name… I'm pulled over in Customs to be searched (I've obviously forgotten to take my nail file out of my make-up bag again – It happens far too often!) I open my bag and they start their search. The security guy is rummaging around my bag and unpacking it, naming everything as it came out, "Make up bag… novel… album…" So I stop him right there. "How do you know it's an album?" (It's in a Queensberry box.) "Oh," he said, "we see these boxes coming through all the time, we just To View More >>