Many photographers worry they’ll come across as pushy or inauthentic — especially when they’re trying to encourage clients to invest beyond the digital files. But here’s the truth: Selling doesn’t have to feel “salesy.” In fact, it shouldn’t. Authentic sales are about connection, not persuasion. About guiding, not guilting. Here’s what that might look in practice: Not: “You need this album or you’ll regret it.” Instead: “Most of my couples say they’re so glad to have something tangible from the day. To View More >>

Previous |  Contents | Next Download the eBook Our brand isn’t a look but a promise kept — not what we say but what we do. Value Imagine if you said, “I want you to pay me what you think I’m worth.” Most people would imagine themselves out of business. We need to tell our clients what we’re worth, and live up to our rhetoric. What is the value of your work to people who don’t know you, or how much they should be paying? The value of a compelling and authentic brand is that it tells people the price of entry and helps them see it’s To View More >>

Previous |  Contents | Next Download the eBook "...There are those who serve the high end and those who serve the budget end of the market. And like most industries, if you don’t choose the high end, the low end will probably choose you." What I mean by " professional" When I talk about professional photographers I mean people who aim to make a living from their photography — pay the bills, buy a home, raise kids, enjoy a good life and save for retirement. We all do it differently, but you get the picture. I think people for whom it’s a side hustle — To View More >>

The first time I truly understand the power behind a brand name… I'm pulled over in Customs to be searched (I've obviously forgotten to take my nail file out of my make-up bag again – It happens far too often!) I open my bag and they start their search. The security guy is rummaging around my bag and unpacking it, naming everything as it came out, "Make up bag… novel… album…" So I stop him right there. "How do you know it's an album?" (It's in a Queensberry box.) "Oh," he said, "we see these boxes coming through all the time, we just To View More >>

Being half way across the world (literally!) I couldn’t have felt further away from the Royal Wedding two years ago. But after reading photographer Gavin Dickson’s description of the day, it transported my mind back to Westminster Abbey, and I re-lived the wonder, expectation and emotion all over again! Gavin said that at the time of the Royal Wedding he was "Chief Photographer at the Express & Star, the United Kingdom's biggest selling regional newspaper and I knew a couple of months in advance that I'd be photographing the Royal wedding in London.” Gavin was one of the To View More >>