Whether it’s their first enquiry, the day of the shoot or the day they receive their beautiful prints, every interaction with your client shapes their impression of you and your brand.  Here’s a straightforward process to analyse and improve your client experience, step by step. 1. Understand the customer journey Start by listing all the steps your clients take when working with you — their initial enquiry, the booking, your pre-shoot communications, the shoot itself, and product selection and delivery. Any others? Identify the key moments and To View More >>

We're so grateful to our Workspace Print Shop early adopters. We've enjoyed helping you launch your Print Shops, and we love seeing your print, frame and canvas sales coming through! One thing you've told us is that you'd really like your customers to have a better visual experience when selecting their product options in the Print Shop shopping cart — which leads us to this update. The new Product Preview feature will show your customers the correct cropping of an image for the To View More >>

We’re introducing one of the biggest changes to our book and album line-up in years. Today’s email is to tell you all about it. Our next will be to celebrate with two special offers! For years we’ve offered “free” services with all our albums — free colour correction, free album design, free personal titles, cover motifs and so on. Then, last year, we began experimenting with “unbundling” those services. In other words setting prices for “just the album”, with extra charges for the services if you wanted them. That’s proved so popular To View More >>

Blogging for your photography business can seem like a tricky and time-consuming task, but there are important benefits. Here are just some ways blogging can help your business grow.  01. Help people get to know you Your blog is a chance for clients to get to know you and your personality in a conversational and casual way. Talk about the things you love. That may be strictly personal, like how much you love travel (although everyone seems to say that!). If you shoot weddings maybe it's how you love hearing how couples met, and what they love about each To View More >>

Did you know that you can sell anything from loose prints to canvases in your shopping cart? Without lifting a finger? Ok... maybe not quite that simple but pretty close. If you think you don't have time, read on! There are very few steps once you've got your website set up. Upload the images, attach a price list and sell products from your website directly to your clients.  If your client views their gallery on their computer, shopping cart, favourite and sharing icons appear over the images when you hover over them (see screenshot above). They simply click on the shopping cart To View More >>

Our new stock image downloads are designed to help you create virtual products — complete with your own imagery —and get your customers thinking about what they could do to make the best of their photography. Here are a few ideas to get you started... Use in your pricelist: This is one of the main places your clients will see the products you offer  – beautiful photography will help your clients focus on the product, not just the price! On your website: Your website is great sales tool, not only for your photography but To View More >>

To that old saying about the only certainties being death and taxes, we need to add CHANGE! Change never ends, and as long as you don’t mind a bit of a roller coaster, it’s way more fun! We have so much coming up over the next weeks and months, we thought we’d better give you a heads-up. If you like what we stand for, we think you’ll love what we’re doing. And what do we stand for? Beautiful photography, beautifully presented. But it’s your opinion that matters, so click through to comment on our blog or Facebook. We’d love to hear To View More >>

I subscribe to an email newsletter by Bernie Griffiths that I really enjoy. Why? Because Bernie knows what he’s talking about. A very successful professional photographer in Melbourne for many years, he now offers seminars, workshops and mentoring services. Each email is a brief, well-written piece of advice that could have helped so many people we’ve seen enter this industry and struggle over the last forty years. Sound marketing and business practices are key, and even if you disagree with Bernie he’ll make you think. If you like the following, be sure to subscribe at www.berniegriffiths.com. To View More >>

If you've been wondering where we've been lately, this is it! We're excited – even proud in an understated Kiwi way ;) to announce Queensberry Press version 3.0. We get to say "yes" to a lot of things you've been asking for, and well ... we think you'll like the prices! So with that little fanfare please welcome Queensberry Press Albums. Press printed, flushmount or matted albums. Simple, affordable and gorgeous. Here are some of the features: Pages are either flushmount - unmatted and similar to our digital albums... ... or matted - overlay style in a clean cut page block reminiscent of Duo. To View More >>

Heather recently returned from a Better By Design US Study Tour bursting at the seams with inspiration and excited to share her journey with the rest of us. Instead of a powerpoint presentation or a sit down discussion of what she learnt, she went about posting her thoughts and snippets of wisdom all over our office walls. (Which we actually think is a lot more fun for us to digest). Above are some of my favorite post-it notes, but to be honest I probably haven't even read them all yet! (There are hundreds). I'm glad Heather had a good trip, and I'm glad she was able to bring some excitement To View More >>