This is the third in a series from Megan DiPiero with advice about how to build a stronger brand and brand message— to add purpose to your marketing, draw attention to your service, and ultimately increase sales.  Click here for Parts 1 and 2. Today, Megan suggests some questions designed to help you set profit goals. Okay, so you have identified your purpose and passion, and you know the client experience you want to create.  Now, what systems will you put in place to deliver the experience—the brand promise—that you To View More >>

Last week we were enjoying drinks and nibbles with some photographers in the Design Space, and they asked, why all the pictures on the walls? The short answer: We’re visual people and we need visual prompts. The long answer: It’s part of our design process. We fill walls with things that inspire us, projects we’re working on and ideas for the future. They remind us what we’re up to and where we’re going. Workspace has been our main focus as designers this year. We’re a small team, and it seemed a daunting task. “Where do we start?” we To View More >>

I watched this amazing Youtube video on my iPad yesterday. An awe inspiring piece of street theatre. It got me thinking how our lives are lived more and more in two dimensions … on our “devices”. We can, and do, connect virtually with almost anything, anywhere, any time. In fact Ian discovered this event reading a (gasp) book, and googling it. But I wish I’d really been there. That's the point of street theatre, right? Imagine being there on the streets of London - closed to traffic to make way for a five-story elephant, a giant girl and a huge happy crowd. Getting sprayed To View More >>

Today we're announcing free album design and free standard colour correction on all our professional albums - Flushmount, Overlay Matted, Classic Matted and Duo. Here's why... When we're discussing how we can improve our products and services, we ask ourselves three questions: Can we make it fun? Will it save you time? Will it make you money? This time we're aiming for all three :) Many of our customers pay us to colour correct their images. Many pay us to design their albums as well. Many more wish they could afford to do the same. ALL OF YOU are going to enjoy one of two things. A fresh chance To View More >>

I'm a bit frustrated! We have two new initiatives to launch but we can't get either out until next week, so I thought I'd try and clear up a few misconceptions about SEO... SEO comes to mind for two reasons. First, in Ian's 14 Tips post a while back he said (rather carelessly!), "10. Link to the venues, florists, dressmakers and other vendors who were connected to the event - another Workspace feature. They'll love you for it, and linking is great for SEO." Someone commented, "Yes, linking is great for SEO, but for the [site] you are linking to, not for you… I'm always wary about linking to…vendors' To View More >>