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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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In many markets Covid is likely to limit the size of weddings —  and therefore wedding photography — for some months yet. And with all the restrictions and uncertainty many weddings are likely to be postponed until next season. But there's an upside! Any 2020 weddings delayed until 2021 and 2022 could make those years busier than normal! Which will be a great "problem" to have, as long as you can cope with the extra work. What that means…  • This year albums will be very important as a way to maximise revenue and profit from wedding clients — both current To View More >>

This entry was posted in Marketing by joanne newman | Leave a Comment

Life can be frantic.  We spend much of our working day on low value tasks — constantly checking our email, picking up our phones for every notification or call — and filling the gaps with our real work, whatever that is. Then we wonder why we're not making progress. We feel burnt out, unsuccessful and overwhelmed — never have enough time, "never get things done". But there's a solution, and I believe that if you start applying it to your own life — by becoming more disciplined about how you structure your days — you'll be more productive, and feel like you have To View More >>

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment

This is the last in a series from Megan DiPiero with advice about how to build a stronger brand and brand message — to add purpose to your marketing, draw attention to your service, and ultimately increase sales. Click here for Parts 1, 2 and 3. Today Megan shares her opinions on marketing. I’m betting that many of you clicked this mentor post because you thought your question would finally be answered: “How do I get more people in?” In the past 6 years, I’ve created a six figure profitable business that provides To View More >>

This entry was posted in Marketing by Megan DiPiero | Leave a Comment

You’ve asked and we’ve answered. Here's our new sub-navigation feature, with no hand-coding necessary!  Sub-navigation is ideal for photographers who have many web pages or want to have several pages under one heading (eg sub-categories in your portfolio). By dragging and dropping pages onto “Parent Menu Items”, you can create dropdown menus in minutes. There are many advantages to this feature. It allows users to find what they’re looking for quickly and easily, without over-populating your navigation with links. Watch below to To View More >>

This entry was posted in , by Victoria Hollings | Leave a Comment

“This project simply reminds us of how fragile we are. Many cultures portray men as strong – physically and emotionally.” When Ilan from Ilan Wittenberg Photography set out to create his exhibition piece, “The Bare Truth”, he hoped he would break down this stigma and expose and reveal the real man through a series of raw black and white images. “One of the goals of this project is to give men freedom to express their feelings and connect to their emotions. This fresh look at men is an eye opening opportunity to see the real people without the To View More >>

This entry was posted in , by Alexandria Baugh | Leave a Comment