Previous |  Contents | Next Download the eBook “Measure results, change activities.” — Keith Cunningham Focused I’ve never met a photographer with a more analytical approach to his business than Craig. He was a wedding photographer whose goal was to clear “100k in 100 Days” from 30 weddings. (The actual figures don’t matter — they just sound snappy — so I’m not going to tell you when, where or in what currency.) Many a photographer has built a profitable business out of shooting 30 or 40 weddings a year, bur Craig’s To View More >>

A few weeks ago we gave you a sneak peek at a major upgrade to our Client Galleries, designed to make it easier than ever for wedding and portrait photographers to sell print products to their clients. It' s based on what we've learned from the success of Print Shop, our other online sales platform. We're delighted to announce that it's now live, and accessible on all paid Workspace plans. Here we'll step you through the main features, but first, we're often asked —  why do we offer two platforms? Because the customers are totally different, and so To View More >>

“Art is the most intense mode of individualism that the world has known.” – Oscar Wilde  In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world. We spoke to Liam Vandenberk, a commercial and landscape photographer and videographer who’s using his work for what he says is most important in life — “happiness”. Liam is based in Tauranga and currently living on the coast of Papamoa. Liam says he left school with no interest in anything To View More >>

If you heven't logged into Workspace for a while you may be surprised next time by a very different looking platform. That’s because our December upgrade has now been rolled out. Here's what we've done. Interface upgrade (updated, simpler, more intuitive) Although much of what we've done in this upgrade is "behind the scenes", we’ve also worked hard on the user interface. We've gone for a cleaner, more contemporary look, refined things to keep pace with evolving web design standards, and repositioned and relabelled buttons and To View More >>

Here are twenty questions to think about, to help make your business better. It's thought-provoking and worth reviewing regularly, so get a pen and a piece of paper! 1. Are there too many photographers? Do you think it’s different now to 10-20 years ago? If so, why? Does it impact your business, and can you do anything about it? 2. What is it that enables people to earn a living cooking, writing or taking pictures when almost everyone can do those things? What’s special about them? 3. How many jobs do you need, and how much does each one need to pay you? (ie to cover you, your equipment, To View More >>