A few weeks ago we gave you a sneak peek at a major upgrade to our Client Galleries, designed to make it easier than ever for wedding and portrait photographers to sell print products to their clients. It's based on what we've learned from the success of Print Shop, our other online sales platform.
We're delighted to announce that it's now live, and accessible on all paid Workspace plans.
Here we'll step you through the main features, but first, we're often asked — why do we offer two platforms?
Because the customers are totally different, and so are their needs. Print Shop is for photographers selling their work as decor or works of art. Client Galleries are for wedding and portrait work — in fact for any photographer selling products to their clients, family and friends — the people in their viewfinder.
Print Shop users have been very successful selling more expensive, more profitable, products — frames rather than loose prints, for example, larger frames rather than smaller ones, and we think what we're going to show you here deserves part of the credit, and that's why we're extending it to Client Galleries.
Alex's sneak peek video!
The store front
Our new store front shows the products you sell in a beautifully laid out store. When your customers click Buy a store front will pop up, with the image they've chosen appearing superimposed in the product photograph, as it will appear in their purchase. How cool!
Product previews will allow your customers to see the product being built in front of them — especially important for frame sales. As they make selections like frame colour etc, the product preview will update on the fly to help them visualise their purchase.
Multi Sheet previews
Multisheets are a popular product for school and event photographers. A Multisheet is one print with the same image printed on it in multiple sizes (also known as wallet prints). In the past there was no way for your client to preview what they were getting, but now, when they select a multisheet, they'll see a visual of exactly what they'll get.
(By the way, if you don't already know, Workspace has an specialist gallery option designed for large volume work, e.g. schools, events, sports and so on. If you're looking for a new gallery platform with an integrated store system, email us to request a demo.)
There'll be a whole new emphasis on packages, making it easier than ever to bundle popular products together, and encourage your customers to buy more — and save! The new layout will look best if you upload images to illustrate your packages. So if you're using packages we suggest editing them to include a visual. Simply open the package you want to edit and upload a display image (optimal dimensions, 700 x 497px).
New Client Gallery Designs
We launched our new Client Gallery designs a couple of months ago, but we'd like to see a lot more photographers using them! Our new gallery styles are definitely the ones to go for. Click here to see them in action and instructions on updating your gallery defaults.
Improved Mobile Experience
We've made many improvements to the mobile shopping experience to ensure your clients have a first class experience viewing images and purchasing on mobile.
But wait, there's more!
We haven't even mentioned one of the most exciting things we've just introduced — Stripe as an optional payment platform in the shopping cart, alongside PayPal. That's welcome news to a lot of our users, but we'll save that for a separate post.
Meanwhile we hope you'll love this new update as much as we do.
PS. A big shout out to our friends at Cinemotive (AUS) whose work is featured throughout this post.