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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Whether it’s Black Friday, Christmas gifts, or simply clients wanting to wrap up their projects before the holidays, the end of year is  great  for product sales, and a great time to drive new business.  It can also be a time of frantic emails, tight deadlines and a few too many late nights. But it doesn’t need to be! The secret to a smoother, more successful holiday season is to START NOW. Here are five things you can do  right now  to save on hours and stress later. 1. Order your samples early Decide what products you're going to offer and order samples, To View More >>

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment

Whether it’s their first enquiry, the day of the shoot or the day they receive their beautiful prints, every interaction with your client shapes their impression of you and your brand.  Here’s a straightforward process to analyse and improve your client experience, step by step. 1. Understand the customer journey Start by listing all the steps your clients take when working with you — their initial enquiry, the booking, your pre-shoot communications, the shoot itself, and product selection and delivery. Any others? Identify the key moments and To View More >>

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment

Something changed for the better a few months ago, when we launched Print Shop, our platform for photographers and artists who are selling their work online as decor or works of art.  Print Shop users have been very successful selling more expensive, more profitable, products  — frames rather than loose prints, for example, larger frames rather than smaller ones. The work is beautiful, of course, and it is being  sold  as wall art, but we do think the Print Shop "store front"  and product previews have helped with this success. That's why we're making the To View More >>

This entry was posted in Product Updates by Alexandria Baugh | Leave a Comment

When it comes to frames and other wall art products our goals are very simple: • Beautiful prints presented in a way that shows your work at its very best.  • A service that's as close as possible to hands-off for busy professionals.  • Products that can be delivered pretty much anywhere, drop-shipped if you want.  • An easy-to-understand range that you can sell retail through Workspace. With that in mind, we've been working on some updates. Here's what’s new! New frame glazing options (By "glazing" we mean the glass or other material that covers the photo To View More >>

This entry was posted in Product Updates by Alexandria Baugh | Leave a Comment

We’re introducing one of the biggest changes to our book and album line-up in years. Today’s email is to tell you all about it. Our next will be to celebrate with two special offers! For years we’ve offered “free” services with all our albums — free colour correction, free album design, free personal titles, cover motifs and so on. Then, last year, we began experimenting with “unbundling” those services. In other words setting prices for “just the album”, with extra charges for the services if you wanted them. That’s proved so popular To View More >>

This entry was posted in Product Updates by Alexandria Baugh | Leave a Comment