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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Continuing on from Katherine’s first post, 'Why Albums?', Katherine has a few more tips about how she educates her clients about printing, and some advice for photographers who might just be starting to offer albums in their packages. How do you educate your clients about the importance of printing, rather than leaving photographs on a USB? An album really is a personal preference, so I try not to push them on my clients, but now I have over 50% of my couples order albums, I love to know they will treasure these for 30, 40 maybe even 50 years! I talk about and share my albums as To View More >>

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A series about storytelling in album design. Highlight the Heroes Every story needs a hero, and so does your album design - probably one on most layouts! The hero image is the focal point, the main attraction, the place you want the viewer's eye drawn to. In graphic design speak it’s called creating visual hierarchy. The supporting characters help the story along and keep things interesting, but it's the heroes you want to shine. I talked about ways to begin and wrap up a story previously, but the middle of the story is where the action is. People dress up and assemble together, the guy finally To View More >>

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I'm often told that brides do all their research online and communicate with photographers only by email. And that it's normal to book a photographer based on such minimal interaction: "Stephen it's no use. They just want a price. It's all about the deal, so I just give them one and hope." I don't believe it. Or at least, I don't believe it's the only possibility. I wasn't going to start these posts this way, but maybe a simple response to this challenge is useful, something you can use immediately. Anyway, here's how I would reply. Rewrite it in your own words of course, but I hope it helps engage To View More >>

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It's not until you see the images of your wedding that you realise how incredibly important they are. That's how I felt when I looked at my wedding photos for the first time. I cried! - they were just so much more than what I'd expected, and each one holds a moment of absolute goodness. I'd say it's the same with an album - it's not until you see a book so carefully crafted to document your day that you realise how important this object is that holds these memories. That's what I have in mind when I'm laying out the images for a Musée. Every shot is incredibly special and chosen because the story To View More >>

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We initially came across these two albums by UK photographer Binky Nixon via a comment one of her brides left on our Facebook page... Bride and groom Wani and Ayo had a strong red colour theme through their wedding so decided to go for classic cherry leather for their cover.... And Gemma and Matt went for an old favorite Contemporary leather in the Earth shade. Click here to see more of Binky's work on her blog. Cheers, Nigel To View More >>

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