Offering products in your photography business doesn’t mean turning into a pushy salesperson. (Oh, I've said that before!) Done well, selling is just another form of great service. Here’s how to make it feel effortless and truly valuable — for both you and your clients :) 1. Start with the why Don’t jump straight into product talk. In your interactions with clients, help them understand why printing matters. Share stories, examples, and your own philosophy. Be the person who loves their products! Explain how an album becomes a family heirloom. How a framed To View More >>

Last Update 12 August, 2020 Hi everyone, As you may know, after a local community outbreak Auckland is back to Covid Level 3, at least until the end of this week, with the rest of New Zealand at Level 2. As previously, we are able to continue working under Level 3, but with certain limitations: — All our “desk-based” staff, including customer support, order processing, admin, colour correction and album design can now work from home, and will continue to do so. — We cannot allow customer contact of any kind. That includes order pickups from the Bindery. — Our Bindery To View More >>

We launched  Studio Albums  towards the end of last year, and are so excited by the response. Now, a few months on, we want to share why photographers are choosing them as their album of choice — and also to thank everyone who helped us develop this new range. We love making them for you! 01. SPEED Did you know Studio Albums have a 5-7 day turn-around time? Once we’ve receive payment your order will despatch 5-7 days from when it goes into production. Crazy fast for a fully customised, handmade product, right?    02. PRICE We can't share the prices here To View More >>

If you build your business on In-Person Sales, you have a huge advantage over competitors who can't — or won't — do the same. Online is great to get your name out there, great to sell prints to friends and family, fantastic for high volume, low price print sales … but, for high-end sales, getting face-to-face with your clients, in your studio, is best. In future posts, we'll talk more about sales strategies. This post is just about the benefits of buying Studio Boxes in bulk, by which we mean carrying your own stock of mats and boxes in To View More >>

This is the third in a series from Megan DiPiero with advice about how to build a stronger brand and brand message— to add purpose to your marketing, draw attention to your service, and ultimately increase sales.  Click here for Parts 1 and 2. Today, Megan suggests some questions designed to help you set profit goals. Okay, so you have identified your purpose and passion, and you know the client experience you want to create.  Now, what systems will you put in place to deliver the experience—the brand promise—that you To View More >>