When we think about "client experience" we can concentrate too much on logistics — timely communication, smooth booking, on-time delivery. Those things matter — a lot — but the real magic happens when we focus on how our clients feel at every stage of the journey. Because at the heart of photography is emotion. People book us to capture something meaningful: a moment, a milestone, a memory. And long after they’ve forgotten what they paid or how many images they received, they’ll remember what it was like working with us. So, what do you To View More >>

In many markets Covid is likely to limit the size of weddings —  and therefore wedding photography — for some months yet. And with all the restrictions and uncertainty many weddings are likely to be postponed until next season. But there's an upside! Any 2020 weddings delayed until 2021 and 2022 could make those years busier than normal! Which will be a great "problem" to have, as long as you can cope with the extra work. What that means…  • This year albums will be very important as a way to maximise revenue and profit from wedding clients — both current To View More >>

Try the Workspace Album Designer and save 15%. For a limited time! “Easy as!” That’s the kind of thing we’re hearing about the new and improved Workspace album designer. We’d love you to try it, so we’re offering 15% discount on all new book and album orders placed using the Workspace designer until 23rd May.  That’s not far off, so you’ll need to be quick! Just quote Promo Code WSD2305 in the comments when you submit your order. If you can’t confirm the order by 23rd May, no problem. We’ll calculate the cost and honour the discount To View More >>

This is the third in a series from Megan DiPiero with advice about how to build a stronger brand and brand message— to add purpose to your marketing, draw attention to your service, and ultimately increase sales.  Click here for Parts 1 and 2. Today, Megan suggests some questions designed to help you set profit goals. Okay, so you have identified your purpose and passion, and you know the client experience you want to create.  Now, what systems will you put in place to deliver the experience—the brand promise—that you To View More >>

Isn't technology great? A decade ago "photo books" were a wonder. I can create one-off books! Printed on both sides! Like a glossy magazine! We loved them too, and launched Q Books in 2010. But now photo books are … just a glossy magazine! Commodity products with prices to match. Mostly sold direct to consumers, meaning very little value in them for photographers… Something for people who get their photography on a flashdrive. Q Books still look great, as beautifully printed and bound as our albums, but for a couple of years the trend has been To View More >>