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I got an email from Mark Miller today, and he's happy for me to share it and comment.
I wanted to let you know how much I've been enjoying Queensberry Connects lately, specifically the posts about how QBY albums differentiate us as photographers from our competition and the idea that press-books are everywhere. I have a couple of comments/questions that I hope might add to the conversation:1. QBY albums differentiate us as photographers - my clients love my (your) albums but they don't know who Queensberry are (I tell them all about you 'You're the best in the World' etc), but I don't think they really care too much about the album brand. In the last 3 or 4 years I've only ever been asked once by a prospect if I use Queensberry albums. So my question is, "Should Queensberry be doing more to promote the brand with Brides?" Please understand, I'm not saying you should, I just wondered how that idea fitted into the 'differentiation' concept.
That's a great thought and I'm glad you raised it, but I think I'll pass...
OK, three comments ;)
Name recognition isn't vital, I guess. The key moment is when the prospect walks in, sees something awesome they've never seen before, and thinks, "Wow".
Laphroaig, Hermes, Moleskine, Prada, Lexus, Apple, Mac (make-up) - I'm picking some of the brands Heather and I like - don’t just advertise to retailers, they advertise to us. To drive business to the retailers.
But the thought of an album company promoting to "the brides" makes a lot of photographers nervous. I guess it's a (lack of) trust thing.
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