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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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“Okay… what should I be offering?” The answer will depend on your clients — and your photographic genre . Each genre requires different presentation. For example, a wedding photographer, with potential sales of hundreds of images, will require completely different products from a landscape specialist offering images intended for wall display. Bear in mind too that the most appropriate printing isn't just a personal preference but will depend on the products you want to offer. For example, we recommend silver halide over inkjet for applications To View More >>

This entry was posted in Marketing by Ian Baugh | Leave a Comment

Previous |  Contents | Next Download the eBook There are so many reasons why the printed image matters, but long term accessibility to your most treasured photos is surely a deal breaker. Why printed images matter Back in the ’90s I remember walking back to our trade show booth behind two people from a neighbouring stand. They were into IT. As they approached our booth I heard one say to the other, “I feel sorry for these guys. How long can they last in the modern world?” It’s so long ago I feel like they must have been visionaries — how did they know To View More >>

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"A day of laughs, speeches, amazing food and a crazy dance floor"- Katherine Ashdown. Jess and Mark's wedding was a relaxed, fun-filled day, at an amazing venue to top it off. They wed at the exclusive Cliff Barns, which only does a few weddings each year. UK photographer Katherine Ashdown made the magic happen and designed this beautiful 14x10 Classic Flushmount album for them. The Buckram Gold cover is gorgeous! A personal title page is the perfect start to any album. Flushmount albums allow the option of full bleed images - adding the perfect balance to any album. If To View More >>

This entry was posted in by Alexandria Baugh | Leave a Comment

Justine Ungaro is conducting a Master Class at WPPI about the challenges of setting up business in a new market. We're proud to be sponsoring her. We all know that selling albums can make you more $$, but did you know that selling albums will also make you a better photographer? It’s a hard-learned lesson that took me years to figure out, so I will try to save you time by giving it to you straight! When I started out as a wedding photographer, I didn’t sell a whole lot of albums. I was intensely focused on improving my photography skill and developing my creativity. But as the To View More >>

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Nothing beats a soulful beach wedding. They are intimate, natural and the choice of location is usually a place of special  significance. Holly and Noel’s wedding was exactly that. Their wedding day was full of natural beauty, and the Australian landscapes are just divine! The team from Luke Simon Photography caught it all on camera and what a beautiful job they have done. The Queensberry Design team designed this gorgeous 10x10 Flushmount Album. See it in all its glory below... A Translucent title page is the perfect start to any album. The little surfing village To View More >>

This entry was posted in by Melissa Dangerfield | Leave a Comment