Pinterest isn’t just a place for recipes or DIY crafts—it’s a powerful search engine and marketing tool for photographers. Pinterest offers a visual-first platform that’s tailor-made for showcasing your photography, attracting dream clients, and driving traffic back to your website. Think of Pinterest as a visual search engine Pinterest works more like Google than Instagram. When people search for ideas like “outdoor engagement shoot” or “newborn photo ideas,” Pinterest shows them curated results based on keywords and visuals. If your content is optimised, To View More >>

Previous |  Contents | Next Download the eBook There’s no room in this business for cynics. Ambassadors of Love Sure you love photography … but then this whole business is about love. Love and other emotional drivers — like the desire for connection, significance, family pride, and the human need to remember and be remembered. My Dad wanted a photo of my mother to fit in the breast pocket of his battle tunic in North Africa. Eighty years later I still have it. They married after the war. We have a few formal group photos. All us kids can do is try and judge what To View More >>

Here we have seven inspiring Print Shops for you. Check' em out, then drop everything and build your own in Workspace in time for the holiday season.  Gemma Chapman Photography Jay French Photography  Jackson Bright Photography  Joel McDowell Photography  Elise Rutherford Photography  David Bostock Photography  Justin Aitken Photography  If you're interested in building a Print Shop in Workspace, click through to start your two week free trial. Alexandria To View More >>

There are lots of ways to make money as a landscape, travel, adventure, wildlife or fine art photographer. Shooting for a publication, for example, or selling through galleries or other commercial spaces such as tourist stops or cafes. Or working with clients to produce product or marketing images. Or décor for commercial or hospitality spaces. But over the course of your career you'll likely build a library of images that are yours to sell over and over again — if you could only work out how, without turning yourself into a shopkeeper! More opportunities today Today we're free to To View More >>

There are two types of photographers — those who love the sales process, and the rest of us! Yes, most of us really are shy about sales. We don't want to come across like car salesmen or slick real estate people. But we run businesses, and it's sales that make the business world go round. So here are some ideas to boost your album sales without being pushy or sales-y. To sell but stay true to yourself. To leave your clients feeling they've been listened to while consistently delivering beautiful wedding albums to them.  By the way, these ideas will work with all product sales — To View More >>

Should you focus all your marketing energy on finding new customers? Maybe not! Generating extra revenue from the clients you already have can be simple, effective and very satisfying. This excellent article by Ago Cluytens explains a few ways to go about it, and in this post we're going to look at how to apply his ideas to your photography business.  As you're reading, ask yourself, "How can I add value for my clients using these strategies?" It's not about taking, it's about giving more than people expect. 1. Cross-selling "...the ability To View More >>

We've introduced lots of new cover options this year, from Coastal Linens, and Haze, the beautiful new Micro Leather shade, to our new embossing options. It's great to see them all progressing through the Bindery. Here we'd like to explain a little more about our new Designable Canvas covers, the options available and how to order them in Workspace. And scroll down for 20% off your Q Book orders — for a limited time! For now the new canvas covers are available for Q Books and Portrait Albums. In Q Books they replace the old Designable To View More >>

What can we learn from A Day of Bliss? Gorgeous brides. Striking grooms. Exquisite venues. Enticing food. Charming families and friends. Alluring music, and dancing.  These phrases describe the events that Wolfgang Freithof and Chiaki Sato photograph. And imagine — A Day of Bliss Photography Studio shoots up to 70 such weddings each year. They certainly enjoy the high-level of success that most wedding photographers aspire to, so what can we learn from them? 1. Experience Matters As you might expect, you must first work hard to earn this kind of success. Combined, Wolfgang To View More >>

Photographs are the most personal of gifts! Talking about Christmas and the holidays in October seems a little weird, but the holiday season does seem to start earlier every year – and when it comes to marketing, it pays to be prepared. The festive season is a great time to promote yourself to existing customers. You've spent all year taking photographs, so why not maximise the profit on each shoot with online galleries, product sales and special offers? We spoke to retiring Queensberry account manager Michelle about her tips for holiday promotions, and marketing pointers To View More >>

"When you love something so much it's easy to become completely consumed by it." Tammie Pittwood was always the one with the camera at school. She had a thing for capturing moments, and from early on a passion for photography. But was equally as good at painting and decided to take a Fine Arts degree. She loved it but after graduating realised it wasn't for her. She loved the creative process of painting, and still misses it sometimes, but as a career it didn't inspire her as much.  Throughout university she photographed a few weddings for her friends, and so began her natural progression To View More >>