Previous |  Contents | Next Download the eBook Model yourselves on people who’ve built long, profitable careers — those who get as much fun out of making a sale as taking a picture. Predictions Here are some predictions for you: Over the course of your career new cameras and technology will continue to make it ever easier for anyone to take a half-decent picture and share it with their friends and family. Even so, many people will continue to make a good living using skills that they share with most people on the planet (not just photography — writing, cooking, To View More >>

Previous |  Contents | Next Download the eBook "...There are those who serve the high end and those who serve the budget end of the market. And like most industries, if you don’t choose the high end, the low end will probably choose you." What I mean by " professional" When I talk about professional photographers I mean people who aim to make a living from their photography — pay the bills, buy a home, raise kids, enjoy a good life and save for retirement. We all do it differently, but you get the picture. I think people for whom it’s a side hustle — To View More >>

Should you focus all your marketing energy on finding new customers? Maybe not! Generating extra revenue from the clients you already have can be simple, effective and very satisfying. This excellent article by Ago Cluytens explains a few ways to go about it, and in this post we're going to look at how to apply his ideas to your photography business.  As you're reading, ask yourself, "How can I add value for my clients using these strategies?" It's not about taking, it's about giving more than people expect. 1. Cross-selling "...the To View More >>

If you build your business on In-Person Sales, you have a huge advantage over competitors who can't — or won't — do the same. Online is great to get your name out there, great to sell prints to friends and family, fantastic for high volume, low price print sales … but, for high-end sales, getting face-to-face with your clients, in your studio, is best. In future posts, we'll talk more about sales strategies. This post is just about the benefits of buying Studio Boxes in bulk, by which we mean carrying your own stock of mats and boxes in To View More >>

I subscribe to an email newsletter by Bernie Griffiths that I really enjoy. Why? Because Bernie knows what he’s talking about. A very successful professional photographer in Melbourne for many years, he now offers seminars, workshops and mentoring services. Each email is a brief, well-written piece of advice that could have helped so many people we’ve seen enter this industry and struggle over the last forty years. Sound marketing and business practices are key, and even if you disagree with Bernie he’ll make you think. If you like the following, be sure to subscribe at www.berniegriffiths.com. To View More >>