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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Previous |  Contents | Next Download the eBook These are conversation starters, not a test. There’s more than one “right answer”. 1. Are there too many photographers? Do you think it’s different now to 10-20 years ago? If so, why? How does it impact your business, and can you do anything about it? 2. What is it that enables people to earn a living cooking, writing or taking pictures when almost everyone can do those things? What’s special about them? 3. How many commissions — weddings, portrait sittings etc — do you need, and how much does To View More >>

This entry was posted in Marketing by Ian Baugh | Leave a Comment

The beautiful imagery in our album of the week caught our attention as it went through the bindery — we love how the natural elements and earthy tones work perfectly with the Tan Faux Leather. Photographer Jon Gazzignato of Tasmania, Australia, shared some of the stand-out moments from the day. "The wedding was held at Riversdale Estate in Tasmania during Summer. The ceremony was supposed to be out on the courtyard overlooking the vineyard and Coal River Valley." "Just as the bride was about to walk out, a storm To View More >>

This entry was posted in by Victoria Hollings | Leave a Comment

Here are twenty questions to think about, to help make your business better. It's thought-provoking and worth reviewing regularly, so get a pen and a piece of paper! 1. Are there too many photographers? Do you think it’s different now to 10-20 years ago? If so, why? Does it impact your business, and can you do anything about it? 2. What is it that enables people to earn a living cooking, writing or taking pictures when almost everyone can do those things? What’s special about them? 3. How many jobs do you need, and how much does each one need to pay you? (ie to cover you, your equipment, To View More >>

This entry was posted in , by Victoria Hollings | Leave a Comment

When Rosie, from Rosie Wedderburn Photography, alerted us to this outstanding review, we knew we had to share her kind words, and not just because it set us up to feel pretty good about ourselves for the day! It's not like we never get kind feedback, but what struck us about Rosie's is that she's talking about our most "affordable" album, and as you can see it underlines the fact that we don't compromise on quality to hit the price point. Thanks again Rosie, one day we'll see if we can fit you out with a Duo sample! <lol> New Product! Incredible quality photo albums To View More >>

This entry was posted in by Victoria Hollings | Leave a Comment

Our new stock image downloads are designed to help you create virtual products — complete with your own imagery —and get your customers thinking about what they could do to make the best of their photography. Here are a few ideas to get you started... Use in your pricelist: This is one of the main places your clients will see the products you offer  – beautiful photography will help your clients focus on the product, not just the price! On your website: Your website is great sales tool, not only To View More >>

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment