As a photographer, your creativity is your super-power. It’s what sets you apart, what draws clients to you, and what fills your work with meaning. But when your days are spent juggling inboxes, invoices, timelines, edits, orders, banking, and endless other to-dos, it’s easy for that creative spark to fizzle out. Here’s the truth: you don’t need less structure to be more creative — you need better systems. Think of systems as the scaffolding that holds your business up — so your creativity can roam freely within it. Strong systems take care of the repetitive To View More >>

Previous |  Contents | Next Download the eBook "...There are those who serve the high end and those who serve the budget end of the market. And like most industries, if you don’t choose the high end, the low end will probably choose you." What I mean by " professional" When I talk about professional photographers I mean people who aim to make a living from their photography — pay the bills, buy a home, raise kids, enjoy a good life and save for retirement. We all do it differently, but you get the picture. I think people for whom it’s a side hustle — To View More >>

Our  Loose Print Boxes  have had a bit of a makeover and we’re excited to announce a bunch of lovely new options so you can deliver your clients’ prints in a personalised handmade print box. And they’re fast and affordably priced! We’ve introduced the same personalisation options as we offer in our  Studio Boxes  (for matted prints), such as bow closures and USB inserts, and you’ll be able to add a blind- or foil-embossing of your studio logo, your clients’ names, or something unique like a text quote or a graphic, to every box To View More >>

Will your 2015 album sales predict how well you do next year? Many photographers struggle with album sales, and David and Luke Edmonson freely admit they've struggled too … but not any more. Their 2015 WPPI Masterclass, sponsored by Queensberry, is about the tremendous impact that selling albums can have on your bottom line. We’re running a survey to support them with up-to-the-minute data about how well photographers are doing with album sales, and what’s standing in the way of them doing even better. PLEASE CLICK HERE TO TAKE THE SURVEY The To View More >>

Written by: Cate Scaglione - Life As Fine Art “Knowing yourself is the beginning of all wisdom.”― Aristotle In addition to my portrait photography business I’m a brand consultant to businesses, big and small, all over the world. One could say I grew up in the luxury business. I’ve attributed most of my business practices to a keen understanding of how luxury brands work – and how their loyal followers feel about them. Large or small, from corporate enterprises to sole proprietorships, almost every business struggles with building a solid brand. What might To View More >>