We’ve all been there — your client loves their gallery, gushes over the moments you captured… and then skips over the album. You say they’re available but no one bites. It can be disheartening, especially when you know how meaningful they are. And the same goes for other products! But here’s the thing: if your pricing page only mentions “albums available” without any visuals, story, or context, it’s completely understandable that clients pass them by. They’re not saying no to the album—they just haven’t been given a reason to say To View More >>

Many photographers worry they’ll come across as pushy or inauthentic — especially when they’re trying to encourage clients to invest beyond the digital files. But here’s the truth: Selling doesn’t have to feel “salesy.” In fact, it shouldn’t. Authentic sales are about connection, not persuasion. About guiding, not guilting. Here’s what that might look in practice: Not: “You need this album or you’ll regret it.” Instead: “Most of my couples say they’re so glad to have something tangible from the day. To View More >>

A fairly common thing we hear from photographers is: “My clients just don’t want printed products.” But here’s the truth — more often than not, it’s not that they don’t want them. It’s that they’ve never been shown the value of them. They’re used to digital galleries. They expect USBs. That’s what the industry has trained them to expect. But just because it’s all they know, it doesn’t mean that’s all they want. Ian tells the story of being in a seminar with a number of very wealthy Americans. When he tried To View More >>

Previous |  Contents | Next Download the eBook GOOD is what gets people in the door, like a newspaper headline or a “special” at the supermarket. Good is what makes you competitive. Don’t offer just one service, offer choices. Don’t assume the deal that encourages people to get in touch with you is the one they’ll commit to later (once you’ve open their eyes to how good you are, and what you can do for them). And don’t assume that they won’t go even further once they’ve fallen in love with their own photographs. That’s the To View More >>

Previous |  Contents | Next Download the eBook Our brand isn’t a look but a promise kept — not what we say but what we do. Value Imagine if you said, “I want you to pay me what you think I’m worth.” Most people would imagine themselves out of business. We need to tell our clients what we’re worth, and live up to our rhetoric. What is the value of your work to people who don’t know you, or how much they should be paying? The value of a compelling and authentic brand is that it tells people the price of entry and helps them see it’s worth To View More >>

We're delighted to announce that we're introducing Stripe as an alternative Workspace payment platform, alongside PayPal. Introducing Stripe means you can now activate a standard credit card form at checkout, and also get your payouts faster. However the two platforms interact with Workspace quite differently, and it's important to understand how… Stripe and PayPal are: — How you pay for your wholesale purchases from Queensberry. — How your clients pay for purchases in your retail shopping cart. — How Workspace pays you the profits To View More >>

“Take the first step and we'll go the extra mile" has always been a core value at Queensberry. Today we're going a few steps further for the people who deserve our support the most, our regular clients: 1. We’re increasing our Tier Discounts to regular customers by 250% — 2-1/2 times more discount than before! Click here for Tier Discount rates, and how they work.  2. Regular clients can now order their studio sample products at 40% discount all year round. No need to wait for our special offers to save. What this means is that if you’re a regular client you never pay To View More >>

Should you focus all your marketing energy on finding new customers? Maybe not! Generating extra revenue from the clients you already have can be simple, effective and very satisfying. This excellent article by Ago Cluytens explains a few ways to go about it, and in this post we're going to look at how to apply his ideas to your photography business.  As you're reading, ask yourself, "How can I add value for my clients using these strategies?" It's not about taking, it's about giving more than people expect. 1. Cross-selling "...the ability To View More >>

Still working on getting albums approved six, nine, twelve months down the line? This will be eating into your time and your profit. Here are some simple ways to get albums approved quickly, while adding value for your client and offering them a great experience. 1. Get in quick! There's before the shoot and there's after the shoot. Before, they're looking at your products (yeah, nice!) and photos of … other people. Afterwards they have your photos of them to fall in love with — and they will. But get in quick! — before the emotion of the To View More >>

If you build your business on In-Person Sales, you have a huge advantage over competitors who can't — or won't — do the same. Online is great to get your name out there, great to sell prints to friends and family, fantastic for high volume, low price print sales … but, for high-end sales, getting face-to-face with your clients, in your studio, is best. In future posts, we'll talk more about sales strategies. This post is just about the benefits of buying Studio Boxes in bulk, by which we mean carrying your own stock of mats and boxes in To View More >>