The first time I truly understand the power behind a brand name… I'm pulled over in Customs to be searched (I've obviously forgotten to take my nail file out of my make-up bag again – It happens far too often!) I open my bag and they start their search. The security guy is rummaging around my bag and unpacking it, naming everything as it came out, "Make up bag… novel… album…" So I stop him right there. "How do you know it's an album?" (It's in a Queensberry box.) "Oh," he said, "we see these boxes coming through all the time, we just To View More >>

Written by: Cate Scaglione - Life As Fine Art “Knowing yourself is the beginning of all wisdom.”― Aristotle In addition to my portrait photography business I’m a brand consultant to businesses, big and small, all over the world. One could say I grew up in the luxury business. I’ve attributed most of my business practices to a keen understanding of how luxury brands work – and how their loyal followers feel about them. Large or small, from corporate enterprises to sole proprietorships, almost every business struggles with building a solid brand. What might To View More >>

"Value your time, skill, training and art" - Today we're talking to Lauren & Delwyn about the photography industry, designing albums and building your brand.  • Tell us a bit about yourselves and how you got into photography Delwyn and I are both trained Graphic Designers, Delwyn at Unitec, and myself at Waikato University. We met through a mutual workplace in 2008, and started second shooting weddings for each other. • How do you promote your business and build your brand? We work hard to create a strong 'word of mouth' brand. We also take advantage of the internet as much as we can To View More >>

Following on from Sonya's post about loving photos, and the thought 'what would you save if your house was on fire?' I found The Burning House, a website which is absolutely devoted to that very question. The site is an invitation for anyone to post a photo and list of what possessions you'd take with you. It describes the decision as "a philosophical conflict between what's practical, valuable and sentimental". It really does give an insight to your personality, interests and priorities. Not surprisingly many of the posts include photo albums, boxes of photographs, old film and framed To View More >>

Apparently some people think free album design and colour correction is a temporary promotion. No, it’s here for good! Here for good as in permanent. Here for good as in good for you! So here’s how to have a happy New Year with … QUEENSBERRY'S 2014 ALBUM WORKFLOW 1. Upload your image files to Workspace. 2. Order the album (size, cover style, page type etc). 3. Select our free design and colour correction options. 4. Send your order. How’s that for easy? Your work goes out in an album you can be proud of, you pocket maybe 100% mark-up on the sale - and it takes next to none To View More >>

We love hearing about the different ways people sell their images and we love that we get to add value to their brand. Below is a series of matted prints photographed by Rachel Russell, based in Marlborough NZ. Rachel sells her prints at the Mistletoe Market in Blenheim, South Island, NZ. We think that's pretty cool and pretty entrepreneurial! When you order individual matted Q-prints they come complete with a Q embossed cover sheet. This not only protects the mat and print, but increases the perceived value. The cover sheet with our Q emboss authenticates that the image To View More >>

Last year we introduced The Queensberry Press, our first toe-dip into the brave new world of digital offset-printing. Everyone, from our designers to our developers immediately started working hard on v2.0 - starting with a hard look at what you had to say about the first release! So here's what's in The Queensberry Press v2.0. It starts with a really good introductory deal. Order any Queensberry Press book before Friday 20th May 2011 and you'll pay half price. Our discount on all "value packages" also increases from the normal 40% to 50% for the same period (as listed in Photojunction). We've To View More >>

Our email list goes back well over a decade. A scary thought when you think about it! People could have been shooting film when they signed up … or still at High School. Mac OSX and Win XP could have been in the future, let alone Facebook and Twitter! (On the other hand there'll be people on it who signed up for Photojunction only yesterday, but in order to design albums from Brand X.) The fact is we've been changing just as much as the world has, but I'll bet many people won't know about the Queensberry Press, for example, or Musée, or our Apple® connection. Or that that you no longer need To View More >>

It used to be that people would ask me if I used film or digital, generally because they'd heard a horror story. I would show them an album and ask them firstly if they liked the quality of the images, and then what they thought it was shot with. Most guessed wrong and said "film". Back then my using digital could have undermined my perceived value. But what if your choice of suppliers added perceived value to your service? What if you had brides asking about your suppliers? If a client sought you out because you used Queensberry would you be offended? If you don’t tell your clients why your To View More >>

Relationships with local wedding venues are a great way to build a strong wedding and portrait business, and a beautiful display album featuring the venue works well for both parties. Simon Whitten is a long-standing and valued Queensberry client from Yorkshire in England. His association with the luxury castle hotel Swinton Park is very important to him, and for years his Queensberry sample album has rested on the piano in the drawing room. When the time came to update it, the question was “with what?” These days most of his clients tend towards the 14x10 Duo that Simon prefers. But feeling To View More >>