Ever since digital replaced film as the photographers’ tool of choice, there’s been a rapid rise in reported cases of Photographer’s Herd Instinct Disease (PHID). Like other herd behaviors (buffalo grazing, people drinking Kool-Aid®, etc.) the symptoms of PHID include needing to hang out with the rest of the herd, think the same thoughts and do the same things. PHID is viral and highly contagious, and affects wedding and portrait photographers in particular. Although often transmitted through direct photographer-to-photographer contact, recent studies suggest that To View More >>

Photographs are the most personal of gifts! Talking about Christmas and the holidays in October seems a little weird, but the holiday season does seem to start earlier every year – and when it comes to marketing, it pays to be prepared. The festive season is a great time to promote yourself to existing customers. You've spent all year taking photographs, so why not maximise the profit on each shoot with online galleries, product sales and special offers? We spoke to retiring Queensberry account manager Michelle about her tips for holiday promotions, and marketing pointers To View More >>

Your website is a tool to get your name out there, increase bookings, keep your clients updated, and share your work. You can do all that very easily in Workspace. Over the next few weeks, we will be focussing on creating a Workspace website you can be proud of, which is completely unique to you and your business. The Page Designer Each page is built up of horizontal sections, which you can divide up into columns. Within those columns, you add "widgets" to build components like hero images, text, contact forms and slide shows into your site. Workspace has a wide range To View More >>

I watched this amazing Youtube video on my iPad yesterday. An awe inspiring piece of street theatre. It got me thinking how our lives are lived more and more in two dimensions … on our “devices”. We can, and do, connect virtually with almost anything, anywhere, any time. In fact Ian discovered this event reading a (gasp) book, and googling it. But I wish I’d really been there. That's the point of street theatre, right? Imagine being there on the streets of London - closed to traffic to make way for a five-story elephant, a giant girl and a huge happy crowd. Getting sprayed To View More >>

A little over 6 years ago I returned to my office after a meeting with staff to introduce a design audit and branding project. My phone rang and a man introduced himself and said he was from Apple. At first I thought I was being punked - all through the presentation the consultants had compared us to, and suggested we benchmark ourselves against, not our competitors, but great companies like Apple. This gentleman proceeded to tell me he was from Cupertino and that his boss was Steve Jobs. I tried to act as if I took calls like this everyday. He said they wanted to develop a premium book, and would To View More >>